![Beyonce stars in the new adidas x Ivy Park campaign inspired by Black cowboys and cowgirls. The “Ivy Park Rodeo” collection celebrates the impact of Black men and women on American Western culture and their continued influence on the American Rodeo. It features 58 adult apparel styles, five adult footwear styles and 13 different accessories, billed as “a bold celebration of classic Americana reimagined for today” and “a refreshingly contemporary take on classic Western wear. The collection features dark denim fabrics and washed heavy French terry materials throughout, elevated with unique denim monograms and bold purple glow cow prints - as well as the famous adidas stripes. Highlights include a denim body suit and wide leg snap pant, denim chaps and a denim tracksuit. It is the fourth Ivy Park collection from Beyonce and adidas and also features kids’ apparel for the first time. Ivy Park Rodeo launches exclusively on adidas.com for 24 hours on August 19, followed by a wider global launch on August 20. *BYLINE MUST CREDIT: adidas x Ivy Park/Mega. 11 Aug 2021 Pictured: Beyonce stars in the adidas x Ivy Park "Ivy Park Rodeo" campaign inspired by Black cowboys and cowgirls. *BYLINE: adidas x Ivy Park/Mega. Photo credit: adidas x Ivy Park/MEGA TheMegaAgency.com +1 888 505 6342 (Mega Agency TagID: MEGA777984_001.jpg) [Photo via Mega Agency]](https://footwearnews.com/wp-content/uploads/2021/08/MEGA777984_001-e1630258212967.jpg?w=250&h=156&crop=1)
Ivy Park
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