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Crocs is reaffirming its commitment to the LGBTQIA+ community during Pride month this year.
The brand released the “Come As You Are” campaign, which is “dedicated to welcoming all one-of-a-kinds – both during Pride month and all year long.” The campaign is reinforcing Crocs’ partnership with GLAAD, formerly known as Gay and Lesbian Alliance Against Defamation. The organization, created in 1985, fights for fair, accurate and inclusive representation of the LGBTQIA+ community in the media.
Crocs collaborates with GLAAD all year long to support and amplify the voices of the LGTBQ+ community, joining them on multiple projects. The brand launched a dedicated landing page promoting the campaign on its website.
“We invite everyone to Come As You Are – to celebrate the LGBTQ+ community not for one day, or one month, but year-round. We support programs that uplift LGBTQ+ advocacy, creativity and voices throughout 2023,” says a statement from the brand.
Further celebrating Pride month, Crocs has also launched a permanent page feature on their website titled “Footwear for All.” The page focuses on providing an inclusive shopping experience.
The footwear brand has also curated a collection of their signature Jibbitz, previously released in colorful fashions for fans to wear their LGBTQIA+ pride on their feet.
The colorful Jibbitz collective includes a five-pack of adornments inspired by the colors of the Transgender pride flag, including rhinestones and peace signs, along with a rainbow peace sign, a disco ball and more.
The Jibbitz allows wearers to personalize their Crocs to no end, putting personality and pizazz into every step. Many of the Jibbitzs present in this curated selection are not new, however, they best represent the brand’s continued commitment to the LGBTQIA+ community.
For past Pride collections, Crocs has released their clog in rainbow colorways alongside custom charms in whimsical hues with shiny additions.
This has been a big year for Crocs thus far. In terms of collaborations, the footwear company has teamed up with a myriad of franchises, dabbling in the worlds of Minecraft, Sonic The Hedgehog, Hello Kitty and Pokemon in the past, creating equally colorful clogs, sandals and Jibbitz inspired by each institution’s characters and color schemes.
Throughout the brand’s history, Crocs has also collaborated with top names in television, music, fashion and food like Balenciaga, KFC, Diplo, Jimmy Fallon, SZA, Justin Bieber, Post Malone, Karol G and Grateful Dead among a whole slew of others.
Crocs’ 2023 Pride collection is available now on their website.
PHOTOS: Take a look at all of the celebrity Crocs collaborations you should know about.
Amina Ayoud is an Assistant Digital Editor for Footwear News, where she writes stories about everything from celebrity style to breaking fashion and shoe releases. Ayoud cultivated a love of all things fashion early in life thanks to a deep love of fashion history and the luxury industry. In her free time, Ayoud is a self-proclaimed fashion nerd and thriftaholic.