Fila Launches FXT Cross Training Collection
Charlie Carballo
Executive Digital Director
Fila has found a stylish answer to footwear that’s fit for work and play.
The brand released images from its lifestyle campaign for the new FXT Cross Training collection Wednesday, featuring sneakers and companion apparel.
Released to the Brazilian sportswear market, the line includes 24 shoes in six styles and a variety of colorways.
The FXT Cross Training collection was developed in the Dass Creation Center, one of the largest technological footwear research hubs in Latin America.
Each shoe is designed with lightweight leathers and textiles, and features the brand’s evergrip technology, which supports traction, and energized technology in the inner sole for impact absorption.
“The FXT line was developed after a long period of research and market analysis, culminating in a line that exhibits the direction, style, and high performance needed for the practice of cross training,” marketing manager for Fila Brazil Henrique Hermes said in a statement.
The FXT Cross Training collection is available online.
