Brand: Puma
Followers: 127 million (Instagram), 52.7 million (Twitter) 61 million likes (Facebook)
Seen wearing: Puma Phenom, Puma XO Parallel
Heard: “Puma has changed the game when it comes to the mash-up of athletic wear and fashion,” she said in a statement. “It’s amazing to see this influence on style and culture and I’m excited to be a part of it. I am hoping that we can create something special together. We already have some really cool projects in the works.”
Puma XO Parallel
Brand: Nike
Followers: 14. 8 million (Instagram), 874,000 (Twitter)
Seen wearing: Nike Cortez, Air Force Ones
Heard: “What is so amazing about Nike, is that they always choose powerful women and I’m one of the first models to do the campaign,” she told Vogue UK. “Growing up, Nike was pretty much all that I wore. I think my love for Nike properly started at the beginning of high school and I would only wear my Air Force Ones. I had them in every single color. That was where my obsession grew from.”
Nike Classic Cortez
Brand: Skechers
Followers: 11.8 million (Instagram), 4.53 million (Twitter), 1.6 (Facebook Likes)
Seen wearing: Skechers Hi-Lites collection of Skecher Street
Heard: “This year is the beginning of a totally new chapter for me, both in my music and my outlook on life and I’m thrilled to step into Skechers as part of this journey,” she said in a release. “Besides the style and comfort of Skechers shoes, I love their philanthropic efforts. [They are] making a difference — whether it’s giving new shoes to millions of kids or saving shelter animals’ lives. It’s important for me to use my success to give back and to partner with like-minded companies who also believe in paying it forward.”
Skechers Hi-Lites Starry Eyed
Brand: Reebok
Followers: 35.7 million (Instagram), 6.38 million (Twitter), 4.2 million likes (Facebook)
Seen wearing: Reebok Club C 85, Classic Leather
Heard: “It seems strange that a model who is supposed to be perfect is the face of a Never Perfect campaign, but that was the point to me,” she told FN at a previous Reebok event. “Everyone always calls me perfect and I’m just not. I wanted to do something that at the end of the day, I don’t feel suffocated by not being allowed to be myself in some way.”
Reebok Classics Leather
Brand: Adidas
Followers: 83.3 million (Instagram), 24.3 million (Twitter), 16 million likes (Facebook)
Seen wearing: Adidas Superstars, Stan Smiths
Heard: “Officially joining the Adidas fam!” she posted on Instagram, along with another photo, captioned, “Always been an OG.”
Adidas Superstar