Pacsun and its collaborator A$AP Rocky, along with the rapper’s creative design agency AWGE, released an exclusive unisex line with Mercedes Benz.
The campaign for the collaboration shows bomber jackets, sweatpants, long-sleeved T-shirts and hats. They collection is complete with co-branding including the AWGE and Mercedes Benz logos.
“As Pacsun’s guest artistic director, Rocky has brought incredible opportunities for unexpected brand collaborations,” said Brie Olson, Pacsun president. “Through this partnership, we are able to reach another audience of consumers and bring Mercedes fans into the Pacsun Community.”
This is the fourth project for A$AP Rocky and Pacsun, which includes previous collaborations with Vans.
“I’ve been working with Mercedes since 2016, so the launch of this partnership of collaborative product is a proud moment for me. To be able to incorporate my relationship with Mercedes and my partnership my with Pacsun to release select items from the first drop, echoes my original sentiments of creating premium products based off my love for nostalgia and heritage brands that are accessible at different price points,” said Rocky.
“Rocky is a visionary. He harnesses his passion for fashion and streetwear in the ideation of all of his collections, and it’s cool to see another version of his come to life with the launch of AWGE x Mercedes,” said Richard Cox, VP of men’s merchandising at Pacsun.
AWGE x Mercedes can be ordered exclusively at Pacsun.com and AWGE.com and will be available in Pacsun stores in May.