1997 — Adidas signs David Beckham to a long-term endorsement contract.
Herbert Hainer Bambi award Adidas
2003 — Hainer honored with Germany’s prestigious Bambi award in the business category for his successful management of the Adidas brand.
Adidas David Beckham
2004 — Adidas launches its largest brand-building initiative to date, the $50 million “Impossible Is Nothing” campaign, with spots featuring sports greats David Beckham, Muhammad Ali and Haile Gebreselassie.
Adidas Stella McCartney
2004 — Adidas signs British design darling Stella McCartney to a long-term contract for Adidas by Stella McCartney, a full-range sport performance line for women. It launches at retail for spring ’05.
2009 — Adidas Originals launches its “60 Years of Soles & Stripes” campaign to commemorate the Adidas brand’s 60th anniversary.
Herbert Hainer Adidas
2011 — Herbert Hainer receives the 2011 Global Leadership Award from the American Institute of Contemporary German Studies for his leadership of the Adidas brand.