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Adidas Originals x Darryl Brown Honors Arena Workers for NBA All-Star Weekend

Adidas and Midwest Kids designer Darryl Brown, who is also at the helm of his namesake label, partnered together on a “Made Possible” campaign to highlight the strength and resilience of arena workers ahead of the NBA All-Star Game on Feb. 20, 2022, which will be hosted by the Cleveland Cavaliers at Rocket Mortgage FieldHouse. The campaign features an assortment of Cleveland’s arena workers in pieces from both Adidas and Brown’s own brand.

“All-Star Weekend is a moment full of glitz and glamor, but no one takes the time to talk about all all of the people behind the scenes that pull everything together, the countless ‘unknown’ individuals who make sure our entertainment is met with a seamless experience, and that’s my intent with Made Possible,” Brown said in a statement. “This is an All-Star moment for the arena workers too, they’re the soul of the NBA and the fuel that keeps it running.”

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