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What Is Tom Brady’s Net Worth? These Endorsements Have Made Him a Fortune

Updated: Tom Brady’s 22-year NFL career has ended following his retirement. The Tampa Bay Buccaneers quarterback has left football as the 17th-highest-paid NFL player with a $25 million contract, following his departure from longtime team New England Patriots in March 2020, according to TheStreet. Brady announced his NFL retirement on the morning of Feb. 1, 2022.

It is estimated that Brady also retained a contract as an athlete with Under Armour beginning in 2010. Brady’s relationship with the athletic brand still appears close, as Under Armour shared a social media post thanking him for “inspiring all of us” following the retirement announcement.

So, what is Tom Brady’s current net worth? It’s complicated.

While the answer isn’t exactly straightforward without access to private financial records, Celebritynetworth.com, a popular site that estimates the net worth of stars, claims Brady’s net worth is $250 million. “Our data is rooted in financial analysis, market research, and inside sources that we have meticulously developed over the last decade to maintain accuracy and breadth of knowledge,” reported the site, which explained how it determines celebrity net worth, adding that each estimate is formed by taking into account the celebrity’s known salaries, real estate holdings, royalties and endorsements. The site also employs a “proprietary” formula that excludes estimated taxes, manager’s fees, agent fees and lifestyle expenses.

Even so, Tom Brady’s net worth is hard to accurately determine. However, he’s made his fortune over the years through his NFL salary and additional past endorsements from brands like Aston Martin, Sam Adams, Ugg and Foot Locker.

It’s no surprise that the former New England Patriots star, the longest-serving NFL quarterback for one franchise, has a lot of endorsements. Among his recent ventures, he launched a men’s clothing line with Nordstrom last year.

Despite his high-earning status, the future Hall of Famer has less to his name than supermodel wife Gisele Bundchen, who reportedly is worth around $380 million.

Among Brady’s endorsements were Aston Martin — he was signed to promote a car worth more than $200,000 — and Tag Heuer, the high-end watch company. Brady also has a deal with beer company Sam Adams, which released a limited-edition brew in honor of one of his Super Bowl runs.

In the footwear and apparel space, Brady has struck deals with well-known brands like Under Armour, Ugg and Foot Locker.

While the NFL’s jerseys are made by Nike, Brady takes to the field in cleats manufactured by UA. The specific model he has worn is the UA Spine Fierce MC-B.

Tom Brady Super Bowl LI Under Armour
Tom Brady playing at Super Bowl LI in Under Armour cleats.
CREDIT: Shutterstock

The Baltimore-based brand signed a multiyear deal with the quarterback in 2010.

“Tom Brady represents a lot of what Under Armour is all about,” founder and CEO Kevin Plank said in a statement announcing the endorsement. “He’s humble and hungry and continues to be focused on winning and getting better every single day.”

The 41-year-old teamed up with Ugg a year later, in 2011, when the brand aimed to break further into the men’s segment.

tom brady ugg campaign
Tom Brady in the Ugg fall ’16 “Do Nothing” ad campaign.
CREDIT: Courtesy of brand

The five-time Super Bowl champion reportedly earned $14 million in 2019 through some of these endorsement deals.

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