The Brands Celebrating Frontline Heroes for Nurses Week 2021

Thank you, frontline workers.

While healthcare heroes make a difference in many lives every day, each year there is a week — National Nurses Week — that is dedicated to celebrating the nurses of the world.

This year’s celebration, which will run from May 6 to May 12, is themed Frontline Warrior — a concept meant to honor the challenges medical professionals faced amid the ongoing coronavirus (COVID-19) pandemic.

Colleen Walker, a labor and delivery nurse and president of the Nurse Week Committee, spoke of her experience throughout the global health crisis to Lawrence Memorial Hospital, saying: “Most days we were sick to our stomachs coming into work and knowing we wanted to protect our children and our family, but also that we had an obligation and duty to protect our patients and community. It was challenging for so man,  and there were often times where nurses would just sit and weep.”

To show their appreciation for nurses, several brands and retailers have launched discount opportunities for nurses, themed products and campaigns in Honor of National Nurses Week.

Keep reading below to learn about all the Nurse Week 2021 deals and initiatives.


OOFOS is offering 30% off all its shoes to registered nurses who confirm their employment status through ID.me. In honor of the week, the comfort brand has also launched two new colorways of its OOcloog. Now available in white, the silhouette, according to the label, is popular among nurses.

OOFOS OOcloog clog.


Lamo is donating 100 pairs of its Lamo-Lite styles to nurses selected through the Holliblue app — a platform that connects nurses to one another across the country. As part of the giveaway, five Holliblue coordinators were chosen to receive 20 pairs of shoes to distribute within their own network of nursing coworkers, friends and family.

Lamo Paula Lamo-Lite

Academy Sports + Outdoors & Brooks Running

The retailer and sportswear company have joined forces to launch two new sneakers created specifically for medical professionals as they continue to work tirelessly amid the ongoing coronavirus (COVID-19) pandemic. Available to shop in Academy stores for $100, Brooks’ Women’s Launch 8 Medical Running Shoes are designed with air mesh uppers and a lightweight, cushioned midsole. The shoes also include white uppers that are filled with drawings of scrubs, face masks, EMT trucks and medical equipment. Additional details include gray laces and neon green accents.

In addition to the drop, Academy is donating $10 to the National Volunteer Fire Council and the American Nurses Association for every pair of shoe sold.

Brooks Women's Launch 8 Medical Running Shoes, Womens Running Shoes
Brooks Women’s Launch 8 Medical Running Shoes
CREDIT: Academy Sports + Outdoors


The luxury fashion retailer is offering 10% off for essential workers, including healthcare workers, first responders, teachers and military personnel. In order to unlock the deal, all essential workers have do is verify their key worker status.


Like Farfetch, Clarks offers discount opportunities for first responders, police, fire, EMT, veterans and all other medical professionals. Qualified shoppers can receive the discount by verifying their eligibility with ID.me. at checkout.

Dagne Dover

An important part of making it through the work day is being able to carry your daily essentials in a reliable tote or work bag. Dagne Dover is making this easy by offering 20% off on products for teachers, troops, veterans and healthcare workers. To access the deal, nurses have to complete a verification form.

Danform Shoes

The family-owned footwear brand is gifting healthcare workers 20% off on all shoes with the use of the code SUPERHERO20.

Martha Stewart & Easy Spirit Footwear

Easy Spirit Footwear and Martha Stewart have joined forces to design a shoe to benefit healthcare heroes. Named the Martha Stewart x Easy Spirit Healthcare Clog, the shoe is available in black, white and khaki hues and features a slip-resistant and easy-to-wipe-clean construction. The clog will launch during Nurses Week at EasySpirit.com, and 20% of proceeds from sales of the clog will be donated to Mount Sinai Health System’s Martha Stewart Centers for Living. Martha Stewart and Easy Spirit Footwear are also donating shoes to the hospital’s essential workers.

Martha Stewart x Easy Spirit Healthcare Clog, Nurses Week Deals
Martha Stewart x Easy Spirit Healthcare Clog
CREDIT: Easy Spirit Footwear

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