Veterans & Military Members Can Score Special Memorial Day Discounts

For many Americans, Memorial Day weekend is the unofficial start of summer, marked with backyard barbecues, beach outings and fun with friends and family. But it’s also a time to pause and salute the tens of millions of brave men and women who have died while serving in the U.S. military.

May also happens to be Military Appreciation Month, an opportunity for citizens and businesses to honor and show their thanks to both current and former Armed Forces members with special observance events, parades, picnics and even discounts on things such as travel, dining, electronics, cars clothing, sporting goods and, yes, shoes.

Here are just some of the many big-hearted footwear and fashion retailers now offering military discounts (bonus: many of them are available year-round, not just this month).


Adidas is thanking its heroes including military members as well as healthcare professionals and first responders a 40% discount after verifying your ID with ID.Me.

Allen Edmonds

The men’s dress label — which proudly produces all of its shoes on U.S. soil — offers a 15% discount on regular-priced merchandise for all U.S. military personnel. To score the discount, bring your valid ID card to any Allen Edmonds store or shop online at AllenEdmonds.com (using ID.me for verification).


Clarks’ top-of-the-line comfort shoes can be purchased by military members with a 10% discount.

Cole Haan

The Maine-based brand salutes the military with a 20% discount for all active-duty members, reservists, National Guard, retirees and veterans.

Columbia Sportswear

Stock up on outdoor-ready gear and apparel thanks to Columbia’s 10% discount for military members.

DC Shoes

Military servicemen and women (as well as police officers, firefighters, first responders and teachers) can score 15% off the skate brand’s products through SheerID.

Foot Locker

The sneaker chain — as well as its offshoots, Lady Foot Locker and Kids Foot Locker — honor the military with 20% off most purchases (some exclusions apply). To qualify, active and retired service members must verify their status with one or more of the following documents: DD214; orders or deployment records; and any other official U.S. military credentials.


Active-duty military members and their spouses can enjoy 50% off through the Portland, Ore.-based brand’s Keen Pro program after applying online.


Members of the Armed Forces, veterans and their families can enjoy a 10% discount on every online order after being verified through ID.me at checkout.

New Balance

The official supplier of athletic footwear to U.S. military personnel entering basic training, New Balance also shows its support by offering a 10% discount to any online customers using a .mil email address. No exclusions apply.


Active, Veteran, retired and reservist U.S. Army, Navy, Air Force, Marines and Coast Guard personnel are eligible to receive a 20% discount on Nike.com and at Nike, Converse and Hurley stores across the country.


Known best for their ultra-comfortable footwear, this Boston-based footwear company provides a 20% discount for military members.


Shop Puma’s signature athletic styles and shoes with a 10% discount for members of the military.

Rack Room Shoes

The retailer offers a 10% military discount to active-duty personnel and their dependents every Tuesday year-round, as well as on Memorial Day, Independence Day and Veterans Day. A valid ID is required.


The athletic company invites military members to sign up to become part of its exclusive VIP program, which delivers perks such as 20% off your first clothing purchase, first access to new products and exclusive offers, a special birthday gift, news about local events and a chance to win free shoes every month.


Sperry, known for its waterside shoes and stylish accessories, provides military members with a 15% off deal.


The one-for-one brand offers veterans and active military members a 10% deal on all full-priced styles.

Under Armour

Shop online or via the brand’s app or present a valid U.S. military ID at any Under Armour store and save your purchase. The brand typically offers a 10% discount but is currently offering a limited time 40% discount for not only veterans and active-duty service members, but also EMT certified first responders.

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