The Best Black Friday 2020 Shoe Deals to Shop Now

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Like most everything in 2020, Black Friday sales look a little different this year.

With coronavirus cases on the rise, several retailers are extending their Black Friday events and giving shoppers early holiday perks in-store to help mitigate an influx of customers and adhere to social distancing measures. Many of these deals are also being offered online to encourage customers to shop from the comfort and safety of their own homes. Target, Kohl’s and Old Navy are already offering holiday deals in-store and online ahead of the shopping extravaganza. E-commerce behemoth Amazon is also holding pre-Black Friday sales.

Keep in mind that although many stores will be open on Black Friday, they may be closed on Thanksgiving Day unlike in years past. As COVID-19 continues to shake up the retail industry, Foot Locker, Walmart and Dick’s Sporting Goods are among the companies that have announced that they will dim their lights on Nov. 26 and give employees the holiday off. Several malls also plan to be closed on Turkey Day, including the 108 locations owned by CBL Properties and the 200 locations owned by Simon Property Group.

Below, take a look at everything there is to know about Black Friday 2020, including the best shoe deals to add to your cart. And keep checking back here, as we’ll be updating this post regularly with more deals as they go live.

When is Black Friday 2020?

Black Friday is always the day after Thanksgiving. This year, the annual shopping day falls on Nov. 27.

What Shoe Deals Can I Expect for Black Friday 2020?

Several retailers and brands have already rolled out sales ahead of Black Friday and Cyber Monday. Here are some of the deals you can jump on now and keep tabs on in the weeks to come:


Adidas is giving its Creators Club members up to 50% off running shoes, trainers, and more athletic sneakers as part of its Black Friday early access sale. You can log in or sign up to be a member on Adidas.com.

adidas rivalry low
CREDIT: Courtesy of Adidas


Leading up to Nov. 24, Aerosole’s pre-Black Friday shoe deals include 30% off on sale items and 50% off on outlet shoes. The brand’s Black Friday/Cyber Monday event will kick off Nov. 24 and run through Dec. 1 with all boots on sale for up to 50% off.


Amazon’s Holiday Dash Deals change daily, with discounts across all categories, including deals on footwear like running shoes and sneakers. Previously reported brands on clearance include up to 60% off on New Balance, Adidas, Reebok and Skechers shoes.

Dick’s Sporting Goods

Dick’s has already jump-started its early Black Friday deals with up to 40% off on footwear, including on Nike, Adidas and Asics sneakers.

Finish Line

While Finish Line has yet to release its actual Black Friday deals, the retailer is expected to unleash discounts on sneakers, apparel as well as accessories for men, women and kids on Nov. 27. In the meantime, you can shop Finish Line’s Holiday Deals, which puts items on sale for up to 50% off.

men's nike air max 2090
CREDIT: Courtesy of Finish Line

Foot Locker

The athletic retailer will kick off its Black Friday sale on Nov. 27 with deals on running shoes and athletic apparel.

Kat Maconie

Until Nov. 30, London-based luxury shoe brand Kat Maconie will be offering 35% select shoes when you enter the code KMBF35 at checkout.

Katy Perry Collections

Katy Perry’s eponymous footwear line will be offering 75% off select styles until Nov. 29 at KatyPerryCollections.com.


Get 15% off on purchases both in-store on Kohls.com using promo code THANKS. The affordable retailer is also offering a range of shoe styles on sale for $20 and under, including boots from in-house brand SO.

SO Angelfish Women's Ankle Boots
CREDIT: Courtesy of Kohl's


Macy’s Black Friday specials include 40% off on Women’s Sperry Saltwater Duck Boots and Calvin Klein shoes 57% off. The deals last through Nov. 27.


As part of its early Black Friday deals, Nike is currently offering up to 50% off on select styles. Last year, Nike offered up to 50% off clearance items for Black Friday, including coveted sneakers, workout apparel and accessories.

nike women's daybreak
CREDIT: Courtesy of Nike


Nordstrom‘s Black Friday deals start on Nov. 23, with new deals dropping Nov. 25 and Nov. 27. Brands such as Hunter, Ugg and Nike are already marked down for less ahead of the holidays.

Old Navy

Old Navy’s pre-black friday sale will begin on Thursday, Nov. 19 with 40% off of everything. It will conclude on Saturday, Nov. 22. Then, from Monday, Nov. 23 to Friday, Nov. 27, the now five-day Big Friday Sale will offer customers 50% off everything in-store.


Puma is offering 30 to 50% off on over 800 styles, now until Nov. 30.

Rebecca Minkoff

From Nov. 17 through Nov. 27, Rebecca Minkoff will be offering shoppers 25% off sitewide on Rebeccaminkoff.com. Then on Black Friday, the fashion label will deploy a tiered sale with up to 40% on items across categories through Dec. 1, Cyber Monday.


rebecca minkoff Sallest Mule
CREDIT: Courtesy of Rebecca Minkoff


Through Nov. 28, Rockport.com customers can receive up to 60% off sitewide when they use the code THISISBIG at checkout.

Sarah Flint

Sarah Flint, one of Meghan Markle’s favorite shoe brands, is having a “Buy More, Save More” sale that will run until Nov. 30. As part of the brand’s seasonal sale, you get $50 off one pair, $100 off two pairs, $150 off three pairs, and $200 off four or more pairs when purchasing online.


Target’s Black Friday sale includes major savings on footwear for the whole family, including up to 30% boot styles.


Through Dec. 1, enjoy 35% off sitewide. You can also nab up to 60% off sale styles.


Walmart’s Black Friday event is rolling out over the course of November through its Deals for Days program. The event started Nov. 4 and 11. The third and final portion of the event will start online on November 25 and in-store on November 27 (Black Friday. You can also shop Black Friday-worthy discounts early with Walmart. The mega-retailer is offering up to 40% off on women’s clothing and slippers. As part of its

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