A brand exec shares with FN why the DJ and producer was the right influencer to align with for Asics.
Nike raffled off the debut style via its The Draw contest today.
The entrepreneurial sneaker brand is inspired by its Brooklyn roots.
Four new sneakers, plus track suits and hats for fall/winter ’17.
There are only 900 pairs of each style.
Matthew Dellavedova will wear Peak sneakers with this logo when he hits the court tomorrow for the Milwaukee Bucks.
The exec said the design was “a big leap” for the LeBron sneaker franchise.
Two of the brand’s fan-favorite technologies meet.
The future is looking bright.