In 2016, the German activewear giant’s profits passed the billion-euro mark for the first time.
Lucky Blue Smith, Rafferty Law and Hilfiger’s stepson Julian Ocleppo showcased looks from the Edition line.
The campaign is being unveiled on Dior’s new Instagram account for its men’s collection.
The minimalist-chic store overlooking the French Alps is right in the center of 1850, the resort’s highest station.
Items on sale include ready-to-wear, a selection of watches, the Coco Crush fine jewelry line and handbags.
The Adidas brand continued its momentum with revenues up 20 percent on a currency-neutral basis.
The store will be at the Champs-Elysées Gaumont Ambassade cinema for a year.
The line will bow at Pitti Uomo.
The Paris-based brand builds on its early success with artistic and red carpet-ready looks.