There are plenty of fashion brands jumping on the ski trend, especially after the ski and snowboard industry experienced one of its best seasons ever in 2020-2021 in the pandemic-fueled turn towards outdoor activities.
But Gucci’s new capsule in the market goes beyond just the usual fashion après-ski fluff — while still including a heavy dose of that look. For its new Vault Altitude collection, the Italian fashion house partnered with eight different brands, including Head, for a capsule that marries fashion with the sport’s need for function.
For outerwear, Head built on its Legacy Collection with Lindsey Vonn to build a series of colorful ski jackets, puffer vests and slim pants decked out equally colorful, vintage-meets-graffiti-inspired graphics.
Gucci also tapped another Vonn-approved brand, Swedish-based goggle company Yniq, for the collection’s eyewear, done in equally vibrant hues to match the apparel.
The collection rounds out its technical pieces with an assortment of après-ski appropriate pieces, such as knitwear from Elder Statesman and crocheted pieces from emerging Italian designer Gui Rosa. And since it wouldn’t be an après ski look without a statement boot, Gucci also tapped Moon Boots for a series of vintage-inspired footwear.
The entire collection will launch Jan. 9 and comes in addition to Gucci’s après-ski focused collection that debuted in December.