Charity Works: Twisted X Debuts Sneakers Benefiting Cook Children’s in Texas + More News

A monthly roundup of footwear brands and retailers that are participating in charitable causes. Share your news with us at web@footwearnews.com.

Jan 26, 2023: Texas-based footwear brand Twisted X today launched a new collab collection created in partnership with Cook Children’s in Fort Worth, and all wholesale proceeds from the line will go directly to the health care organization. The collection includes four unique slip-on shoes designed by young patients at Cook Children’s with the help of Twisted X designer Tuan Lee. Each pair is named after the artist and embodies their dream pair of footwear. “I like my shoe and my favorite part about it is that it’s rainbow colored and I love rainbows,” said Alex, a 6-year-old with ketotic hypoglycemia. The sneakers are available at select Twisted X retailers nationwide.

Cook Children's Twisted X shoe collaboration
Twisted X shoes specially designed by Alex, a patient at Cook Children’s in Texas.
CREDIT: Courtesy of Twisted X

Jan. 20, 2023: Dillard’s Inc. announced it will contribute $289,000 to local Ronald McDonald House Charities (RMHC) Chapters — the result of sales of its exclusive “Southern Living Christmas Cookbook” during the holidays. The 256-page hardbound cookbook featured 100+ new recipes and 125+ full-color photos. With this year’s contribution, Dillard’s has donated more than $15.6 million since 1994 to local RMHC Chapters to support Ronald McDonald House programs. Joanna Sabato, chief marketing and development officer at RMHC Global, said in a statement, “We are incredibly grateful for Dillard’s generous donation and commitment to support our mission to keep families with children who are sick together.”

Jan. 10, 2023: Macy’s customers raised $4.8 million to help fuel life-changing mentoring experiences for Big Brothers Big Sisters of America (BBBSA) this holiday season. Throughout the months of November and December, Macy’s customers donated online at macys.com and by rounding up in-store purchases. The funds raised will expand the reach of BBBSA’s mentoring model, connecting more young people with mentors and mentorship experiences they need to reach their full potential. Fundraising efforts engaged all 230+ Big Brothers Big Sisters agencies, reaching 5,000 communities in all 50 states. By 2025, Macy’s, Inc. aims to give more than $125 million to nonprofit organizations whose work is aligned with its social purpose platform Mission Every One.

Macy's Herald Square
People walk by the Macy’s store on March 24, 2020 in New York City.
CREDIT: Getty Images

Jan. 10, 2023: To kick off the new year, Kohl’s is donating more than $500,000 to more than 20 nonprofits serving families in Milwaukee and Waukesha Counties through the Kohl’s Hometown Giving Program. The Kohl’s Hometown Giving Program, now in its fifth year, is an important part of the retailer’s local community support and provides another funding opportunity for nonprofits looking to expand and develop their programming to further enhance the health and wellness of families. Grants range from $5,000 to $25,000 and are made possible through the Kohl’s Cares merchandise program, which sells children’s books and plush toys and donates 100 percent of the net profit to health and wellness organizations nationwide. Since the inception of Kohl’s Hometown Giving Program, the company has donated more than $2.5 million to nonprofit organizations in the Milwaukee area.

DORAL, FLORIDA - JUNE 07: A person walks near a Kohl's department store entranceway on June 07, 2022 in Doral, Florida. Kohl’s announced that it has entered into exclusive negotiations with Franchise Group, which is proposing to buy the retailer for $60 per share. (Photo by Joe Raedle/Getty Images)
A Kohl’s store in Doral, Florida.
CREDIT: Getty Images

Jan. 5, 2023: Baffin‘s latest launch is all about doing good. The outdoor footwear brand announced that its Companion boot, a unisex cold-weather style offered in kids, youth and adult sizing, is now available for purchase at Baffin.com, for $60 to $80 CAD, with 100% of proceeds going to Protect Our Winters Canada, a group that advocates for policy solutions to climate change. The Companion style was originally created in fall ’21 by Baffin’s Corporate Citizenship Employee Advisory Group to be used solely for donations to those in need. To that end, the brand has donated 2,500 pairs of the rubber boots to Ukrainian refugees through UNHCR, the UN Refugee Agency. The Corporate Citizenship EAG will continue to donate boots. And Baffin has further pledged that for every Companion pair sold at retail, it will donate at least one pair to a North American organization in need. The boots are manufactured in the brand’s Stoney Creek, Ontario, factory using 50% regrind material, supplemented with donated compounds care of supplier partners Felix Compounds and Aurora Plastics.

Baffin outdoor
CREDIT: Courtesy of Baffin

Jan. 4, 2023: Tommy Hilfiger has announced the five finalists of the 2022 Tommy Hilfiger Fashion Frontier Challenge, selected out of 259 applicants from global startups to scaleups. For the program’s fourth edition, it aims to amplify historically marginalized entrepreneurs — including Black, Indigenous, people of color (BIPOC), individuals living with a disability and women — who are helping to advance their communities by building a more inclusive fashion industry. The finalists include Care+Wear, IDA Sports, Koalaa, Tactus and Moner Bondhu. Last month, the five finalists worked with experts from the Tommy Hilfiger global headquarters in Amsterdam, to develop practical solutions to their biggest challenges. In the program’s final phase, each will pitch their business concepts on Feb. 9 to a jury panel that includes Mr. Hilfiger, CEO Martijn Hagman and activist Halima Aden. A 200,000 euro award will be divided between the top two winners to support their ventures. Another 15,000 euros will be awarded to the “Audience Favorite” chosen by Tommy Hilfiger associates.

Tommy Hilfiger Fashion Frontier Challenge 2022
Finalists for the 2022 Tommy Hilfiger Fashion Frontier Challenge.
CREDIT: Courtesy

Big Initiatives in 2022:

Dec. 28, 2022: Plan International Canada has announced that it has been selected as a nonprofit partner for the Uniqlo “Peace for All” initiative. With the partnership, the organization, which is focused on advancing children’s rights and equality for girls, said it will match customer donations up to 5,000 Canadian dollars (roughly $3,676 at the current conversion rate) from Dec. 30 through Jan. 13, 2023. The donation-matching campaign, the organization said in a statement, will raise funds for its “Youth Leaders in Canada” Gift of Hope that “unites youth of all backgrounds to take a stand as the next generation of global leaders.” Customers can donate to Plan International Canada at the checkout in all Uniqlo stores in Canada and online.

Dec. 23, 2022: DTLR announced it collected more than 30,000 toys for the past few weeks across all of its stores for its annual “Soleful Time of the Year” toy drive. The toys, according to DTLR, will be donated to more than 150 nonprofits, schools and community centers. DTRL said hundreds of local organizations that could help distribute toys to local communities were identified by stores.

Dec. 20, 2022: Academy Sports + Outdoors announced it has donated over $250,000 to its local communities this holiday season. Academy activated more than 50 holiday shopping events across its footprint to give back to thousands and surprise hundreds of shoppers through its annual “Traveling Santa” initiative at each of its 268 stores throughout December. Through its annual “Traveling Santa” initiative, Academy surprises customers doing their holiday shopping by helping pay for their holiday gifts. The company’s charitable events include in-store shopping sprees, bike donations and other giveback initiatives in 50 communities across Academy’s footprint.

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