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Gigi Hadid’s latest project? Frankies Bikinis collaborator and campaign star. The brand has officially announced its 2022 celebrity collaboration is with none the supermodel, inspired by her family’s Pennsylvania farm and years-long friendship with founder Francesca Aiello.
The collection, directly inspired by Hadid and Aiello’s backgrounds and the model’s time spent at her family home, features one-pieces, long and short-sleeved cropped tops and plenty of bikinis — all in a soft palette of cream, yellow, light blue and black. Giving the $45-$185 pieces added playfulness are a range of delicate details, including bows, ruffles and eyelets — plus strawberry and plaid prints.
Completing the 98-piece collection is a toile print with a tree stump and a mother and baby deer, specifically chosen by Hadid to represent her friendship with Aiello and the joys of motherhood.
“We designed this collection with so much love, and I believe that really shines through in the details within the fabrics, prints and styles we chose to use,” said Hadid in a statement. “Both Frank and I have very social lives but also are big homebodies, and the collection really embodies that side of us.”
In the Gigi x Frankies Bikinis campaign, shot by the duo’s childhood friend Alana O’Herlihy, the pair pose in numerous swimwear sets from the collection while doing a range of summertime activities like canoeing, fishing and lounging in open fields. Completing their beach-ready outfits are a variety of shoes, including belted waders, Western block-heeled boots and low-top sneakers paired with contrasting calf-high socks. The variety of shoes emphasize the collaboration’s carefree aesthetic, as well as the free-spiritedness of summer and being lost in nature.
“The collection was created with friends and heart, and is a special full circle moment for me and Frank,” Hadid said in a statement. “We’ve known each other since before we ever thought dreams like this could come true. We hope you love it!”
The Gigi x Frankies Bikinis collection will be launched in two drops — the first on May 11 and the second on June 2. Each launch will be available at 9 a.m. PT on their respective launch days through the Frankies Bikinis website.
Discover Hadid’s street style looks over the years in the gallery.