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Update: May 11, 2022 at 10:30 a.m. ET
The Hello Kitty x Nike Air Presto released via Sanrio.com yesterday, and pricing of adult sizes on the resale market today is sporadic.
Yesterday, the sneaker came with a retail price tag of $140. Today on the resale market, pricing ranges on leading platforms from $157 to $494.
On StockX, pricing ranges from $157 for a men’s size 11 to $229 for a men’s size 14. And on GOAT, prices range from $179 for a men’s size 10 to $494 for a men’s size 11.5.
The launch of the highly anticipated Nike Air Presto “Hello Kitty” collab is almost here.
Sanrio, the company that created the fictional character, announced on its website yesterday that its forthcoming sneaker project with the sportswear giant will be released before month’s end.
Images of the Sanrio x Nike Air Presto “Hello Kitty” surfaced last month, which revealed that the shoe will don a blue-based knit upper that’s decorated with graphics of the character throughout. Additional details include a white lacing cage on the sides, matching white shoelaces and midsole, and a black rubber outsole.
In addition to the sneaker, the Sanrio x Nike “Hello Kitty” collab will include matching apparel pieces consisting of hoodies, T-shirts, and pants.
“Let myth become reality as you step into a world of rainbows and sunshine with the Air Presto ‘Hello Kitty.’ From the cute all-over upper graphic to the custom-molded heel and red bow on the tongue, your favorite super cute character joins your journey. Classic Air Presto fit and comfort cuddle up to your feet for all-day adventures with a pop culture icon,” Sanrio wrote for the product description of its Nike Air Presto collab.
The Sanrio x Nike Air Presto “Hello Kitty” collection will be released on May 10 at 9 a.m. PT at Sanrio.com where fans can enter their email on the website for launch reminders. At the time of publication, a wider drop of the collab has not yet been announced by the Swoosh.