Sustainability-focused sneaker brand Cariuma is encouraging consumers to “Take Care of the Earth” with its latest collection, and has recruited Snoopy and Woodstock of the iconic comic strip “Peanuts” to spread the message.
Arriving today is the “Take Care With Peanuts” range, a collection of shoes that promotes three messages of caring introduced by “Peanuts” two years ago for its 70th anniversary: “Take Care of Yourself,” “Take Care of Each Other” and “Take Care of the Earth.”
“We were immediately excited about the prospect of working with such an environmentally-minded brand. One of the pillars of ‘Take Care with Peanuts’ is ‘Care for the Earth’ and we loved how Cariuma is actively contributing to reforestation, as well as using vegan materials, all while maintaining a great style and quality of shoe,” Peanuts Worldwide VP of global soft lines Liz Brinkley said in a statement.
According to Cariuma, the limited-edition “Peanuts” shoes “celebrate all the ways we take care, from daydreaming to skateboarding to surfing, to sharing fond memories with our friends and kin.” The range features two themes: Snoopy and Woodstock enjoy the great outdoors and Snoopy goes surfing, which are two pillars of the Cariuma brand identity.
For the Snoopy and Woodstock enjoy the great outdoors looks, Cariuma employed imagery of Snoopy hanging among the trees, which is a nod to its reforestation program where the brand plants two trees for every pair of shoes sold. And the Snoopy goes surfing styles includes imagery of the beloved beagle holding a surfboard, racing to go catch some waves, which is a nod to the Cariuma founders growing up close to the ocean in Brazil.
This collaboration features seven shoes on Cariuma’s Oca Low, Oca High and Salvas silhouettes. Prices range from $89 to $110 and will be available via Cariuma.com. What’s more, this Cariuma x Peanuts collection will also include T-Shirts for the first time with a retail price of $39.