NBA star Zach LaVine is now part of the New Balance team.
Today, the Boston-based athletic giant announced it has signed LaVine, a two-time NBA All-Star and guard with the Chicago Bulls.
“New Balance is a brand that’s investing in me not just as a player but as an individual. I wanted to partner with a company that is equally passionate about supporting my interests beyond the court,” LaVine said in a statement. “New Balance’s creativity is making waves across hoops and I’m excited to join a roster of athletes that aren’t afraid to approach the game in their own way.”
The basketball star is the latest addition to New Balance’s robust roster of athlete ambassadors, a lineup that includes fellow hoops standouts Kawhi Leonard, Jamal Murray and Dejounte Murray`, as well as actress Storm Reid, decorated sprinter Sydney McLaughlin, tennis pro Coco Gauff and several others.
“Zach is a global star who has never been afraid to put in the hard work, on and off the court,” New Balance head of basketball sports marketing Naveen Lokesh said in a statement. “Together New Balance and Zach will look to change the game and inspire the next generation of players.”
The signing of LaVine comes a month after New Balance added another high profile celebrity to its ambassador roster in rap megastar Jack Harlow. In February, the brand said in a statement that Harlow will appear in its key marketing campaigns and will also play a role in its connection to basketball culture.