Sneaker lovers now have another way to get their hands on a pair of Allyson Felix’s Saysh shoes.
Starting today, three versions of the Saysh One lifestyle sneaker will be available at two Kith flagship stores: in Miami and SoHo in New York. The retailer will be stocking the shoes in the white and black colorways, as well as an exclusive new look called Summer Fade that is inspired by the poolside palette of Los Angeles (Felix’s hometown).
All three colorways retail for $165.
This marks the first brick-and-mortar retail launch for Saysh. The direct-to-consumer brand, which debuted in 2021, was created by the Olympic gold medalist and her brother, Wes Felix, to be an alternative to the big athletic brands.
Saysh has positioned itself as a “by women, for women” imprint, something Wes Felix told FN was non-negotiable for his beloved athlete sister. “We want to create a balance specifically for women in the footwear space, and in consumer products in general,” he said at the time of the launch.
To create the debut Saysh One look, the brand partnered with renowned designers Natalie Candrian and Tiffany Beers to make a shoe that’s lightweight, breathable and ideal for daily wear. The shoe features woven jacquard textiles and microsuede on the uppers. Also, to ensure it fits the shape of the female foot, Saysh made the sneaker with a single heel piece and a snug lacing system meant to be elegant and supportive.
In a speech in November, while receiving the FN Launch of the Year Award, Allyson Felix explained that Saysh began out of a need to create shoes for her to compete in at the Tokyo Olympics. “Through that process we have learned that women have been overlooked in this space for far too long. And we had the opportunity to create something for women designed by women and had the complete privilege and honor to do that in lifestyle sneakers,” she said.
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