What to Know About 2023’s Pantone ‘Viva Magenta’ Color of the Year – And How to Wear It

The release of Pantone’s color of the year is always highly anticipated, especially among creatives who use the color authority’s palettes to set the tone — literally — for the coming year. But the debut of 2023’s Pantone color of the year was especially striking giving the bold color choice: “Viva Magenta,” a deep red with undertones of pink and purple.

It’s a fitting sequel to the unofficial 2022 color of the year: hot pink. Pantone may have chosen “Very Peri,” a lavender-periwinkle as its 2022 color, but it was the fuchsia-tinged Barbie pink that resonated the most, thanks especially to Valentino’s PP Pink hue (which now has its very own Pantone swatch).

2023’s “Viva Magenta” (Pantone 18-1750) is a close cousin to 2022’s hot pink: both are bold, feminine, strong, unapologetically attention seeking. According to Pantone, the new color is inspired by the bold colors found in nature, especially the red of the cochineal insect, which is often used in natural dyes.

“Rooted in the primordial, Viva Magenta reconnects us to original matter,” said Leatrice Eiseman, executive director of the Pantone Color Institute at the color’s debut. “Invoking the forces of nature, Viva Magenta galvanizes our spirit, helping us to build our inner strength.”

Street Style during Paris Spring 2023 fashion week on October 2, 2022 in Paris, France.
Actress Alexa Demie in a very “Viva Magenta” knit dress while at during Paris Fashion Week in October 2022.
CREDIT: Kuba Dabrowski for WWD

A model walks the runway at LaQuan Smith Spring 2023 ready to wear fashion show at The Intrepid Museum on September 12, 2022 in New York City.
A model walks the runway at LaQuan Smith Spring 2023 ready to wear fashion show at The Intrepid Museum on September 12, 2022 in New York City.
CREDIT: Giovanni Giannoni for WWD

The hue was already apparent on the runways back in September and October, where designers used the vibrant color in cutout gowns, sheer shirts, hosiery and heels. It was just one shade in a bold palette that also included a reprise of this year’s hot pink, plus hints of royal purple (another color trend for 2023), grass green and lavender.

A model walks the runway at the Anonlychild - Spring 2023 fashion show at One Seaport Plaza on September 10th, 2022 in New York City, New York.
Anonlychild spring ’23 at New York Fashion Week.
CREDIT: Rodin Banica for WWD

Shoe detail at the Prabal Gurung fashion show at the United Nations Plaza on September 10, 2022, in New York, New York.
Shoe and hosiery details at the Prabal Gurung spring ’23 show during New York Fashion Week in September.
CREDIT: Rodin Banica for WWD

In real life, the color translates to more opportunities for intentional statement dressing using one or two bright pieces here and there. That means choosing a garment, whether it be a coat, a dress, or an accessory, such as a pair of heels or a bag that incorporates the pop of color and mixes it in with neutrals (such as the khakis, pale blues and light grays that comprise the remainder of Pantone’s 2023 color palette). Or go full Valentino Pink with a head to toe monochrome magenta look.

Street Style during Paris Spring 2023 fashion week on September 26, 2022 in Paris, France.
Street style at Paris Fashion Week’s spring ’23 in September.
CREDIT: Kuba Dabrowski for WWD

How to Wear Pantone’s “Viva Magenta” Color of the Year for 2023:



Versace Greca intarsia knit cardigan, $665 (was $1,325)

Sentaler bouclé belted trench coat, $1,895

Aquazzura Love Affair velvet pumps, $372 (was $825)

Valentino Locò leather shoulder bag, $2,450.

CREDIT: Courtesy of Shopbop

Victor Glemaud knit skirt, $300.

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