Golden Goose is elevating the slit factor for the 2022 holiday season — thanks, in part, to its new holiday campaign.
Released over Instagram, the occasion finds the collegiate-meets-grunge brand’s nonchalant spin placed across a range of holiday attire, including sequined and velvet suits, knitwear and accessories in a range of tonal gray, black and brown hues. Naturally, its selection is rounded out with its signature sneakers – including staple white leather versions of its popular Ball Star and Sky-Star styles, crafted from white leather with a lightly-worn finish.
During its holiday campaign, Golden Goose is also spotlighting reworked versions of its staple shoes. One such style within the campaign is its Super-Star sneakers — the low-top, lace-up style that kick-started a movement towards its distressed footwear. In this instance, the brand’s $625 Super-Stars are given a glamorous holiday makeover with dark silver-hued uppers embellished with glitter, accented by metallic light purple heel tabs, white soles and laces. Brown suede paneling and leather stars add a grungy finish to the sparkly pair.
Golden Goose’s holiday campaign launch is part of its ongoing holiday collection, which includes collegiate-inspired suiting, apparel, bags and — naturally — plenty of sneakers and boots in a range of colors and embellishments. You can discover more, as well as the brand’s new ongoing drops, on Golden Goose’s website.
The brand’s holiday launch follows a runaway year for Golden Goose, which has included the release of its 100% vegan Mid-Stardan sneakers and Yatay sneakers crafted from biodegradable and animal-free materials. Golden Goose has also increased its social media usage, releasing a “Golden Look” styling video series with famed editor Jim Moore. Recently, it’s also debuted its “Golden TV’s Sketch Yourself” series, where artists redesign Golden Goose sneakers with their own artwork.