Nike, Under Armour and More Retail Companies Are Halting Sales in Russia

The conflict between Russia and Ukraine is prompting some retail companies to take action.

Earlier this month, Adidas said it was suspending its long-term partnership with the Russian Football Union (RFU), the governing body that oversees football in Russia. World soccer body FIFA and the Union of European Football Associations (UEFA) also banned all Russian teams from participating in athletic competitions organized by the bodies “until further notice.”

As the conflict intensifies, various North American brands are pledging support to people in Ukraine who have been displaced from their homes amid the conflict. Many have also taken the step to halt their sales in Russia to take a stance against the country’s aggressive actions.

Here’s a running list of companies that have stopped selling products in Russia right now:


Adidas suspended all retail and e-commerce sales in Russia, which partly accounts for the impacts to business in the region. Adidas has also closed offices and stores in Ukraine.

Authentic Brands Group

As of March 20, Authentic Brands Group, which this month closed a deal to acquire Reebok, suspended all e-commerce and store operations in Russia in light of its “unrelenting attack on Ukraine and the escalating humanitarian crisis.”

Canada Goose

Canada Goose decided to suspend all wholesale and e-commerce sales to Russia.

“We will continue to monitor the situation as it evolves and join others around the world calling for peace,” the brand said in a statement.


Crocs said that it has halted its DTC business in Russia, including e-commerce and retail stores. Crocs has also stopped importing products into the country.

“Crocs is devastated by the tragic war in Ukraine and stands in solidarity with those impacted by and enduring this humanitarian crisis,” the company said in a statement. Crocs has also made a donation to UNICEF to support humanitarian efforts amid the conflict.

H&M Group

H&M Group announced that it has suspended all sales in Russia. The company has also temporarily closed all stores in Ukraine “due to the safety of customers and colleagues.”

“H&M Group cares for all colleagues and joins all those around the world who are calling for peace,” the company said in a statement.

Levi Strauss & Co

Levi Strauss & Co is temporarily suspending sales and new investments in Russia amid disruptions in the region.

“In 2021, approximately 4% of the company’s total net revenues were derived from Eastern Europe, half of which was related to Russia,” Levi Strauss said in a statement. “But any business considerations are clearly secondary to the human suffering experienced by so many.”


LVMH Moët Hennessy Louis Vuitton has “temporarily” closed its stores in Russia.

An LVMH spokesperson told WWD its boutiques could close “given the current circumstances in the region.”

The spokesperson noted that the French group stands “alongside its 3,500 employees in Russia, and their families,” adding that these employees would “continue to receive their salary and benefits during this period” and receive assistance from the LVMH Heart Fund, its financial and psychological support program.

It is believed the conglomerate, which has more than 70 brands in fashion, beauty, retail and spirits, operates about 120 stores in Russia.


The Barcelona-based fashion group said it has temporarily suspended operations in Russia, closing company stores and online platforms as well as halting deliveries to the country.

Franchise-owned stores in Russia, which make up 65 of the 120 stores there, will “be able to continue to operate and distribute Mango garments, subject to their current stock availability,” the company said.

“Mango will guarantee the coverage and support to its employees throughout the coming months,” the company added.


Via a notice on its Russian website, Nike said it has halted the delivery of products from its website to Russia.

As the notice explains, “merchandise purchases on Nike.com and the Nike app are temporarily unavailable” for customers in Russia.

“Given the rapidly evolving situation, and the increasing challenges of operating our business, Nike will be pausing operations in Russia,” Nike said in a statement.


Puma has stopped deliveries to Russia but has kept its 100 stores in the country open. It has also temporarily suspended its contract with the Russian Basketball Federation.

“We are deeply concerned and saddened about the ongoing war in Ukraine,” Puma said in a statement. “Our priority is the health and wellbeing of our employees and athletes in the country and we are continuously thinking of ways to support them and their families.”

TJX Companies

TJX Companies said it would divest its minority investment in Familia, a Russian off-price retailer, and will instruct buyers to halt purchases from Russia and Belarus.

“While we have historically bought only a very minimal amount of product from these countries, this is an important part of our commitment as a Company to stand with the people of Ukraine,” TJX said in a statement. “At this difficult time for our world, we are here for each other. Our hearts go out to everyone whose lives have been impacted by this terrible war.”

Under Armour

Under Armour has partnered with humanitarian groups to help people displaced from the conflict and has stopped all shipments into sales channels in Russia.

“Like the rest of the world, we are shocked and saddened by Russia’s unprovoked attack on Ukraine,” Under Armour said in a statement. “At Under Armour, one of our values is Stand for Equality. We believe in the power of democracy, the ultimate team sport.”


Skechers has temporarily halted shipments to Russia. The company is also donating $250,000 to support organizations in Ukraine and Poland.

“We have deep concern for Ukraine and its citizens, who are doing all they can to defend their country and survive while under siege. And while our team in Ukraine is currently safe, this has been a heartbreaking time for them, their families and neighbors,” said Skechers president Michael Greenberg. “We’ve been moved by the Skechers community, who has reached out with an outpouring of support and has asked how we could collectively help.”

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