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Charity Works: Nordstrom Sets $1 Million Goal for 12th Annual Giving Campaign to Shoes That Fit + More

A monthly roundup of footwear brands and retailers that are participating in charitable causes. Share your news with us at web@footwearnews.com.

Aug. 11, 2022: Nordstrom is teaming up with Nike and Shoes That Fit to donate 40,000 shoes for kids in need this back-to-school season. From now through Oct. 15, Nordstrom is aiming to raise $1 million for this year’s giving campaign. Those interested in participating can do so in three ways – visit any U.S. Nordstrom, Nordstrom Rack, Nordstrom Local store to purchase a $10 Shoes That Fit giving card; add a $1 or $5 donation at check out at Nordstrom.com or NordstromRack.com; or make an online, tax-deductible donation at Shoesthatfit.org/Nordstrom. Now in its 12th year, Nordstrom and its customers have provided more than 300,000 pairs of brand-new, properly fitting athletic shoes to kids in the local communities it serves since the program launched in 2010. “Helping to provide for the basic needs of children and families is core to who we are at Nordstrom,” Jamie Nordstrom, chief stores officer at Nordstrom, said in a statement. “We’re excited to team up with Shoes That Fit and Nike to help kids start the school year feeling comfortable, confident and ready to learn.”

Nordstrom, Nike, Shoes That Fit
CREDIT: Nordstrom

Aug. 11, 2022: This summer, Forever 21 is teaming up with Art Bridges the Gap and Boys & Girls Clubs of America to create and paint a new series of murals. Starting with a mural at Sunset & Highland in Hollywood, which was completed last week, the collaboration will engage local Boys & Girls Clubs, extending to Korea Town, Venice and finishing with South L.A. in September. “What makes these murals so special is that they are being designed and painted by kids and teens from local Boys & Girls Clubs. This is part of our commitment to giving our city’s youth a voice through immersive art projects,” said Georgia van Cuylenburg, executive director of Art Bridges the Gap. Each mural will feature a QR code which will unlock a unique Forever L.A. page with information about the art, the activation partners, highlights from the painting events, and more details about Forever 21’s forward looking plans. Winnie Park, CEO of Forever 21, added: “We are so excited to be a part of the art scene in our hometown and highlight that there’s a little L.A. in all of us.”

Forever 21 CEO Winnie Park and a group of local children get ready to paint a mural in Los Angeles
Forever 21 CEO Winnie Park (center left) and a group of local children get ready to paint a mural in Los Angeles.
CREDIT: Forever 21

Aug. 5, 2022: PF Flyers is joining forces with the Boys & Girls Clubs of Boston, for the first philanthropic partnership for the brand. To kick things off, PF Flyers is donating $25,000 to the organization to send more than 25 members to Celtics Camp this summer. This gift will be used for camp registration, clothing, and gear, and any other supplies members may need for their camp experience. The brand is also outfitting every member attending camp with a new pair of PF Flyers. “I knew from the moment I purchased PF Flyers that I wanted the brand to have a bigger impact on the Boston community than it ever had. I’ve always been passionate about giving back to kids and families, especially in my own backyard, and our newest partnership with Boys & Girls Clubs of Boston is the perfect way to further our goal of inspiring people to dream bigger,” said PF Flyers executive chairwoman and owner Kassia Davis. In addition to the new partnership with Boys & Girls Clubs of Boston, Davis remains active with the New Balance charitable foundation and the West End House Boys and Girls Club. Acquired from New Balance by Kassia Davis in July 2021, PF Flyers officially relaunched in December 2021.

Aug. 3, 2022: Dick’s Sporting Goods Foundation is sending its Sports Matter Giving Truck to Chicago on Aug. 4, to gift 10,000 youth athletes with sports equipment and host over 700 kids for Sports Matter Day. The retailer will be joined by basketball legend Scottie Pippen and WNBA stars Kahleah Copper and Allie Quigley, who will help coach, mentor and play with kids at the event. In partnership with Good Sports, the Dick’s Foundation identified 32 youth sports organizations in the Chicago area to receive equipment kits that include water bottles, apparel and sports-specific training gear. In addition to hosting the Sports Matter Day, the foundation also is continuing its partnership with Donors Choose, by contributing $500,000 to double donations to every team sports project at Equity Focus Schools, supporting racial equity in school sports, starting Aug. 4.

Dick's Sporting Goods Foundation Sports Matter Giving Truck
The Dick’s Sporting Goods Foundation’s Sports Matter Giving Truck.
CREDIT: Courtesy of Dick's Sporting Goods

July 25, 2022: Burlington Stores is once again partnering with AdoptAClassroom.org to support teachers and students within their store communities across the country. Now through Aug. 29, Burlington shoppers can donate to benefit the non-profit by rounding up their purchase at checkout at the off-price retailer’s more than 866 store locations nationwide. Burlington said it hopes to achieve $10 million raised in support of teachers and their students. “We continue to see the growing need for support of local teachers and students nationwide. Burlington is steadfast in its commitment to supporting teachers as they continue to navigate challenging times,” Michael O’Sullivan, CEO of Burlington Stores, said in a statement. “In working with our trusted partner AdoptAClassroom.org, we look forward to providing the funds needed for students to learn and reach their full potential this school year.”

July 19, 2022: Kohl’s is committing more than $2 million to eight nonprofit hometown partners in Milwaukee. This renewal includes five hometown partners that help advance BIPOC communities, making progress against the company’s commitment to give $20 million in support of diverse communities by 2025. With these commitments, Kohl’s will continue its partnerships with Acts Housing, Boys & Girls Club of Greater Milwaukee, Employ Milwaukee, Greater Milwaukee Urban League, Milwaukee Art Museum, Ronald McDonald House Charities Eastern Wisconsin, Safe & Sound, and Zoological Society of Milwaukee. Kohl’s is also a supporter of our hometown partners through its associate volunteering efforts. Through the Kohl’s Volunteer Program, when associates volunteer their time to hometown partners, Kohl’s will donate $50 for each hour served to the benefitting nonprofit, amplifying the impact of their service. Throughout Kohl’s history, the company has given more than $144 million to Milwaukee nonprofits.

July 19, 2022: Skechers is bringing its animal lifesaving movement to the UK, teaming up with pet charity Woodgreen. Through sales of the brand’s playfully fun footwear and apparel, Skechers will give funds that will save and support thousands of Woodgreen pets and their people throughout the UK. For every sale of specially marked Bobs from Skechers in the UK, Skechers will donate 25p to Woodgreen. This is expected to raise vital funds enabling Woodgreen to provide safe shelter, specialist care and a brighter future for thousands of dogs, cats and small pets—as well as help owners in need with services such as free advice from the charity’s pet experts, events, workshops, and outreach support in local communities. The new partnership also includes promoting pet adoptions and raising funds in Skechers stores. Since 2015, Skechers has donated over $8 million to save and support over 1.5 million animals through sales of Bobs from Skechers footwear, apparel, and accessories. In the United Kingdom, the collection is available at Skechers.co.uk, Skechers stores and key retailers.

Skechers teams up with Woodgreen in UK
CREDIT: DEANNE WARD 2022

July 14, 2022: California-based footwear brand Blueview has unveiled a new colorway of its sustainable sneaker that will benefit the Monterey Bay Aquarium in Monterey, Calif. The Blueview Pacific shoe, which is biodegradable and made out of plant-based materials, is now available in a blue “Denim” colorway. The brand said that 5% of the purchase proceeds from that style will go to the aquarium and its mission to inspire conservation of the ocean. The Blueview Pacific unisex sneaker is offered in sizes 5 to 14.5 and retails for $135 at Blueviewfootwear.com.

Blueview Pacific sneaker Denim colorway
Blueview Pacific sneaker in Denim colorway benefits the Monterey Bay Aquarium.
CREDIT: Courtesy of Blueview

June 23, 2022: Champs Sports has donated $30,000 to Voice in Sport, a New York-based organization that aims to create a safe space for girls and women in sport. The donation will support Voice in Sports’ Title IX initiatives, including sponsoring its girls’ trips to Capitol Hill for their planned march today for the 50th anniversary of Title IX. Voice in Sport will also be presenting their new advocacy bill at Capitol Hill, where Champs Sports will be their main sponsor. Champs has also signed their pledge backing the Title IX work.

June 22, 2022: Darn Tough has launched its Knit to Give Collection, which is a program that will make a new sock style available every quarter as an online exclusive with all profits going to the Vermont Foodbank. Knit to Give, according to Darn Tough, will feature styles created with overstock yarn, which the company said is excess material from the knitting mills in Vermont, specifically Northfield and Waterbury. What’s more, Darn Tough said it will continue its support of the Vermont Foodbank on Giving Tuesday each November in addition to these quarterly releases.

June 16, 2022: Dick’s Sporting Goods has partnered with the Negro Leagues Baseball Museum to host free baseball and softball camps across the country for underrepresented athletes. At least one current African-American professional baseball player will attend each camp and teach athletes tips for game play and practice. “The Dick’s Sporting Goods Foundation is thrilled to bring this series of camps to young athletes,” said Aimee Watters, executive director of the Dick’s Sporting Goods Foundation.

June 9, 2022: Delivering Good, a nonprofit that provides people impacted by poverty and tragedy with new merchandise donated by retailers and manufacturers, raised more than $400,000 at its 15th annual Women of Inspiration Luncheon at the Pierre Hotel on Wednesday. Some 285 people attended the event, which honored Natasha Fishman, chief communications officer and EVP of marketing at Authentic Brands Group; Donna Noce Colaco, executive chairwoman and CEO of Matilda Jane; Jordana Guimaraes, cofounder of Fashinnovation and author of “It Can Be You,” and Jen Sidary, founder and CEO of Angelforfashion.com. While the luncheon was the main event, Delivering Good was also breaking some big news of its own, with the naming of Matthew J. Fasciano as president and CEO of the organization, effective July 5. He succeeds interim CEO Gary F. Simons, former Delivering Good board member, and before that, Lisa Gurwitch, who resigned in January after seven years to join the American Jewish Joint Distribution Committee as chief advancement officer.

May 23, 2022: PVH Corp., the parent company of Tommy Hilfiger and Calvin Klein, said on Monday that it has committed to investing $10 million over the next four years in global nonprofit organizations that “increase awareness of and access to opportunities in the fashion industry for individuals from underserved and underrepresented communities.” The investment will be made through the company’s philanthropic arm, The PVH Foundation. PVH said it will work with these nonprofits to support programming for high school students and training for individuals with “non-traditional” backgrounds seeking new career opportunities in the fashion industry. Some of the organizations PVH will partner with include Creatives Want Change, Misa Hylton Fashion Academy, National Urban League, and New Circles. “With driving fashion forward for good at the core of everything we do, our new partnerships will help PVH make a greater global impact in our communities” said Stefan Larsson, CEO of PVH Corp. “As a company, we are committed to making a difference with inclusion and diversity, and we look forward to elevating the next generation of innovators around the world.”

Anthony Ramos stars in Tommy Hilfiger Spring 2022 campaign
Anthony Ramos stars in Tommy Hilfiger’s spring 2022 campaign.
CREDIT: Courtesy of Tommy Hilfiger

May 12, 2022: Skechers has reached a new milestone for its philanthropic Bobs from Skechers collection—donating over $8 million to date to save and help over 1.5 million animals in need in the United States and Canada. The milestone reflects the company’s growing investment in animal welfare across North America, which in June will include a register round-up at Skechers stores throughout the U.S. and Canada as well as planned adoption events with national non-profit organization Petco Love and animal welfare partners in California, Texas, Nebraska, and Vancouver. For every Bobs from Skechers item purchased in the United States and Canada, a donation is made to Petco Love to help support shelter pets and its 4,000 animal welfare partners across North America.

Bobs from Skechers, animal adoption
CREDIT: Skechers

May 10, 2022: Keen Utility, the work boot division of Keen Inc., has pledged $1 million in product and financial support over the next five years to non-profit organizations in the U.S. and Canada dedicated to the empowerment and education of women seeking a career in the skilled trades. The donation will be made through the footwear company’s She Builds Grant Program, which aims to champion the next generation of tradeswomen. Keen Utility’s 2022 She Builds grants will go to Black Women Build-Baltimore, Girl’s Garage, Vermont Works for Women, Oregon Tradeswomen, and British Columbia Institute of Technology’s Trades Discovery for Women. Grants will help provide hundreds of thousands of hours in tradeskills education, expansion of workplace inclusivity training, as well as women’s specific safety footwear. “Women are essential to the future of the skilled trades,” said Robin Skillings, VP/GM at Keen Utility. “Supporting organizations that are deeply dedicated to the empowerment and advancement of women in the trades is critical. Through the She Builds Grant Program, we are solidifying our commitment to their future, and the growth of the trades, one step at a time.”

KEEN Utility, She Builds Grant Program
CREDIT: Keen Utility

May 9, 2022: On July 30, in Capri, Italy, LuisaViaRoma will host a charity event alongside Unicef in support of Syrian refugees. LuisaViaRoma, who has been a partner of Unicef for the past five years and hosts a biannual charity gala, decided to document what happens behind the scenes in refugee camps and how the funds raised at the galas are used. During the evening on July 30, Jennifer Lopez will perform an exclusive concert, and throughout the evening there will be a screening of the documentary filmed in Jordan, and Unicef will also be reporting live from Ukraine.

LUISAVIAROMA, unicef
CREDIT: Alessandro Grassani

May 3, 2022: Saks is honoring Mental Health Awareness Month with a multifaceted campaign to spotlight the importance of mental wellbeing and raise funds for the Saks Fifth Avenue Foundation. Campaign components include positive affirmation decals available for purchase, exclusive digital content, a partnership with holistic psychologist and intergenerational trauma expert Dr. Mariel Buqué, a window installation dedicated to mental health awareness at the Saks Fifth Avenue flagship in New York City, and Saks employee events and experiences. “Millions of people in the U.S. are affected by mental illness each year, yet the need for mental health resources and the stigma tied to seeking help remains,” said Marc Metrick, CEO of Saks and Saks Fifth Avenue Foundation board member. “With this campaign, we are proud to spotlight the importance of mental health and raise crucial funds for our nonprofit partners to help support the emotional and mental wellbeing of the communities they serve.” Since the Foundation’s founding in 2017, Saks Fifth Avenue and the Saks Fifth Avenue Foundation have donated more than $4.9 million to U.S. mental health initiatives and reached over 6.6 million individuals with messages that combat the shame and stigma surrounding mental health struggles.

Dr. Mariel Buqué, Saks Fifth Avenue
Dr. Mariel Buqué
CREDIT: Courtesy of Saks

April 19, 2022: Foot Locker Foundation announced on Tuesday that it has awarded $560,000 worth of scholarships to a group of 20 high school seniors across the U.S. as well as 30 Foot Locker employees. The group of high school seniors, known as the 2021-2022 class of “Foot Locker Scholar Athletes,” will each receive a $20,000 scholarship for their school of choice. Unlike other scholarships based on athletic or academic performance, the Foot Locker Scholar Athletes program recognizes student-athletes who go above and beyond in their communities, offering financial support as they pursue higher education while continuing to be community leaders and changemakers. In addition to investing in the future of scholar-athletes, since 2011 the Foundation has awarded more than $806,000 in scholarships to team members through its Foot Locker Associate Scholarship program. This year, 30 Foot Locker team members committed to advancing their education were awarded scholarships through this program.

April 13, 2022: The VF Foundation, the philanthropic arm of VF Corporation has released its second impact report on Wednesday, which details how the Foundation positively impacted more than three million people in 73 countries during the period between March 29, 2020, to April 3, 2021. During this time, The VF Foundation provided grants to support 91 community partners around the world and distributed more than $8 million to support efforts centered on its four priorities, which include increasing equitable outdoor access and conservation; educating and inspiring inclusive leaders in apparel and footwear; empowering the freedom of self-expression and creativity; and disaster relief and recovery. In addition to the direct support provided by The VF Foundation, VF’s associates and family of brands also contributed monetary and product donations throughout the year to support disaster relief and recovery efforts. Together, The VF Foundation and VF Corporation, its associates and family of brands, donated more than $24 million during this same period.

April 12, 2022: Keen is moving forward with its “Making Waves” partnership with Outdoor Afro and the YMCA, which the outdoor footwear brand said is aimed at tackling the Black youth drowning crisis. The next steps in the effort — which Keen said aims to impact 100,000 Black youth and their caregivers throughout the country over the next 10 years — will include a limited-edition Outdoor Afro x Keen sandal collection release. The sandal range, which is available now via Keenfootwear.com, will help raise funds for scholarships for swimming lessons, dubbed Swimmerships. The Outdoor Afro x Keen sandal collection includes artwork from Outdoor Afro volunteer leader Leandra Taylor, and features popular silhouettes including the Newport H2 for men, the Astoria West for women, and the Newport H2 and Stingrays for kids. Outdoor Afro created “Making Waves” in 2019 with Keen, and the YMCA first supported a pilot program in New York, Atlanta, Charlotte and Phoenix in 2021. Keen said this expanded partnership will help Outdoor Afro grow in key markets nationwide in 2022. What’s more, Keen said kids and their caregivers can sign up for Swimmerships on the Outdoor Afro beginning this summer, and each Swimmership includes a full swim course of anywhere from eight to 10 lessons at local YMCA’s and select community pools. Also, people can sponsor a swimmer on the Outdoor Afro website, with $10 equalling a lesson, $100 equalling a Swimmership and $1,000 equalling a full class.

April 11, 2022: Soles4Souls is hosting its second annual Race4EveryKid fundraiser throughout the month of May. The event, which aims to fight youth homelessness, is a virtual run, walk or bike race and is open to all ages. Soles4Souls launched its ambitious 4EveryKid initiative in October 2020 with a mission to provide a pair of brand-new athletic shoes to every K-12 student experiencing homelessness. Every $20 raised through the Race4EveryKid fundraiser can pay for a new pair of athletic shoes for a homeless child, allowing them to attend school, try out for a sports team or stay active. Participants can register online here to compete either as an individual or as a team. Supporters can also donate through the race page.

March 8, 2022: The Skechers Foundation announced today that it has donated a record-breaking $2.5 million to children with special needs and education through funds raised at its latest Skechers Pier to Pier Friendship Walk. The annual event has raised close to $18 million to date for children. Supported by presenting sponsor Kinecta Federal Credit Union, and more than 100 companies, the donations were distributed by Skechers executives to Foundation donation recipients at Skechers’ retail store in Manhattan Beach, Calif., on March 3. The Foundation presented $713,000 to the non-profit organization Friendship Foundation for children with special needs and their families, as well as more than $1.47 million in checks to six education foundations.

Feb. 15, 2022: DTLR will engage in several community-focused initiatives starting Feb. 17 and ending Feb. 19 for NBA All-Star Weekend in Cleveland. On Feb. 17, the retailer — along with kids from the Boys & Girls Clubs of Northeast Ohio — will unveil plans for a $100,000 playground including new equipment and more at the Broadway Club, which will be funded by DTLR. The company will also partner with local nonprofit Random Acts of Kindness to distribute 1,500 hot meals throughout the weekend, as well as thousands of clothing items to shelters and the homeless community in downtown Cleveland. Lastly, DTLR will host a basketball clinic at John Adams High School on Feb. 19 for 75 local kids that will be run by NBA champion Dahntay Jones.

Feb. 8, 2022: Under Armour is expanding its commitment to Morgan State University in Baltimore, one of Maryland’s historically Black colleges and universities (HBCUs). In addition to being the official outfitter of the university, Under Armour is launching a career program for 50 students at the school to be able to learn from top UA talent. Through this program, students will have the chance to participate in a case study competition for the chance to win one of five $10,000 scholarships for the 2022-23 academic year. UA will also offer MSU coaches access to its virtual coach-training space and will reserve two internship slots in its UA Rookie program for MSU students.

Jan. 27, 2022: As part of its ongoing ESG and Belonging initiatives, Neiman Marcus Group has announced its partnership with the Human Rights Campaign (HRC). To kick off the news, NMG has donated $250,000 to HRC leadership to benefit HRC and Dallas nonprofits supporting the LGBTQ+ community. NMG was also reviewed by the HRC’s Corporate Equality Index — a national benchmarking tool on corporate policies, practices and benefits pertinent to lesbian, gay, bisexual, transgender and queer employees — and was named one of the “Best Places to Work for LGBTQ+ Equality.”

Jan. 26, 2022: Vegan footwear brand Grounded People has kicked off its LACES (Learn to Achieve and Create Everlasting Sustainability) initiative, which raises both awareness and funds for various worthy causes. With every purchase of the brand’s vegan unisex footwear, shoppers can select the color of laces that correspond to a specific partner organization allowing consumers to proudly show wearable statements of support to those causes. In turn, Grounded People contributes the cost of the laces directly to the chosen charities. Organizations currently involved in the LACES program include the Kidsafe Foundation, which provides a safe haven for children and youth in underserved communities; Red Rover, which helps animals in crisis through emergency sheltering, disaster-relief services, financial assistance, and education; Trees for the Future aimed at ending hunger and poverty by training farmers to regenerate their land; and One Tree Planted, which supports reforestation around the world.

Grounded People vegan footwear
CREDIT: Lelo Teofilo for Grounded People

Jan. 13, 2022: Foot Locker, Inc. and the Local Initiatives Support Corporation (LISC) have come together in a joint effort to provide grant funding for nonprofit organizations focused on empowering young people in Black, Indigenous, and people of color (BIPOC) communities. The joint Foot Locker Foundation Community Empowerment Program is a $3 million effort that draws on Foot Locker’s previously announced $200 million pledge towards its Leading Education and Economic Development (LEED) initiative and programs through LISC. This first round of $1.26 million in funding will go to 16 organizations, with another round planned for the spring.

Jan. 13, 2022: After ten years of partnership, Vans is expanding its work with Stoked, a community-focused nonprofit that aims to grow BIPOC participation and representation in action sport. According to Stoked, Vans is now sponsoring skate activations at Stoked’s NYC and Chicago sites, supporting the nonprofit’s after-school leadership development programs and weekend skateboarding/snowboarding/surfing programs, and encouraging its employees to serve as Stoked mentors through a “Career Pipeline” program that shows youth some of the career possibilities in the action sports world. Almost 30 Vans employees have already signed on to the “Career Pipeline” program, and Vans athletes have lent their support to Stoked as well — pro snowboarder Patrick Moore is a lead Stoked ambassador who’s recruited other Vans Snow team members like Jill Perkins, Bryan Iguchi, and Hana Beaman, which helped the nonprofit raise an additional $100,000 through its yearly fundraising campaign in 2021.

Vans Continues Stoked Partnership With New Community-Focused Initiatives
CREDIT: Vans

Jan. 7, 2022: Kohl’s has donated $100,000 to the Food Bank of Northwest Indiana. The donation is one part of a larger $8 million investment from Kohl’s to more than 150 non-profit organizations across the country, which awards different organizations grants between $10,000 and $100,000. “Receiving this grant is the fruit of a strong collaborative effort of several members of our Food Bank team working together to advance our mission and engage companies like Kohl’s in our hunger relief efforts,” said Victor A. Garcia, president and CEO of the Food Bank of Northwest Indiana.

Jan. 7, 2022: After a series of tornadoes ripped through communities in Kentucky and Tennessee in early December, Rack Room Shoes has donated $100,000 to the American Red Cross to help with recovery efforts in the affected communities. “The impact of the devastation will require long-term solutions, so I’m deeply humbled that we can assist the American Red Cross in providing aid to local children and families in need,” said Mark Lardie, president and CEO of Rack Room Shoes, which operates dozens of locations in Western Kentucky and Middle Tennessee. The company confirmed that all its associates and managers in those stores are safe.

Big Initiatives in 2021

Dec. 30, 2021: LuisaViaRoma hosted the fifth edition of its charity event benefiting UNICEF on Wednesday, Dec. 29. For the Italian retailer’s very first winter edition, the event was held in the Eden Rock of St Barths. The night featured a cocktail reception, a gala dinner, a live auction of exclusive items, artwork and experiences conducted by Michael Macaulay of Sotheby’s, and a special performance by Grammy-winning artist Dua Lipa. International celebrities, philanthropists and notable guests attended the night and helped raise more than 4 million euros to support UNICEF’s work in providing care and protection to vulnerable children across the globe.

Dec. 28, 2021: Dick’s Sporting Goods is partnering with the local Pueblo County’s Sheriff’s Office in Colorado to help provide sports balls to community youth. Via the new program, dubbed “PCSO on the Ball,” deputies will hand out soccer balls, footballs and basketballs provided by Dick’s when they encounter young people during patrol. “Sports and recreation are great ways for the Pueblo County Sheriff’s Office to connect with our youth,” said Pueblo County Sheriff Kirk M. Taylor in a statement. “So often a kid’s first interaction with law enforcement comes during crisis or a negative situation. This program gives our deputies the opportunity to interact with kids in a positive, healthy way. We hope this type of interaction will lead to ongoing, positive relationships long into the future.”

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