Reebok Debuts First “Unlocked Week” With Exclusive Drops for Members

It’s truly a great time to be a Reebok Unlocked member. From today through Oct. 19, Reebok is hosting its first-ever Unlocked Week, a dedicated event that provides members access to exclusive drops and pricing as well as early access to special product.

Each day of the week will bring with it a new collaborative launch. Today, members get first access to the new Ghostbusters collab featuring apparel and shoes for adults (all other customers can shop it starting Oct. 15). According to the Unlocked Week schedule, the men’s Basketball Pump Omni Zone II OG will release Oct. 14, followed by a kids’ Reebok x Peppa Pig collection on Oct. 15 and the Reebok Beatnik “PrimaLoft Pack” and outdoor-ready Gore-Tex collection for men and women the following day. Additional debuts for the remainder of the week include the Archive Collection — featuring Reebok’s most popular collaborations with the likes of Allen Iversion and Jurassic Park, among others, brought back for a limited time — the Nano X1 Adventure and the Reebok x National Geographic Nano X1 Vegan, a sustainable take on the brand’s buzzy cross-training shoe.

To start Unlocked Week off with a bang, the brand will also host a live question-and-answer panel with some of its top athlete partners, including fitness trainer Jess Sims, elite athlete Annie Thorisdottir, long distance-runner Justyn Knight and professional basketball player Tamera Young. Not only will the athletes talk about their personal workout routines, they’ll share their daily nutrition habits and talk about all of the new, trendy workouts that are receiving a lot of attention right now.

You may be asking exactly what it takes to become a member, and the good news is, it’s super easy. Simply visit Reebok.com, provide your email address and password and you’ll get emails promoting all of the good stuff.

When you become a Reebok Unlocked member, you’ll also get a birthday gift, early access to new product drops, free shipping and returns and exclusive discounts. With a history of fun collaborations (hello, Jurassic Park and Jelly Belly), Reebok has exciting offerings for the whole family.

Access exclusive content