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adidas Debuts First-Ever “Lego Week” With Exclusive Drops for the Whole Family

Lego and adidas are two brands that go great together. You may recall their popular Superstar and “Bricks” collaborations, which brought designs inspired by the stackable toys to iconic Three Stripes models. The duo even dropped a cute kids’ version of adidas’ Forta Run sneakers with a Lego brick-themed print.

For anyone who couldn’t get enough of the team-up, the brands are expanding into an entire week of creative collaboration. Running now through Oct. 24, the first-ever adidas x Lego week features exclusive products and giveaways for adidas Creators Club members.

Leading up to the event yesterday, members received early access to the adidas Dame ExtPly 7 x Lego sneakers for kids and youth. And starting today, exclusive drops include a selection of playful basketball-style apparel for kids and adults. NBA stars Donovan Mitchell, James Harden and Damian Lillard are depicted as Lego characters on a variety of casual apparel silhouettes, including tees, sweatshirts and hoodies. And, kids can grab a pair of sporty adidas x Lego basketball pants with a bright triple stripe down the leg.

Lego week isn’t just about new products, though. Two raffles will also run throughout the duration of the event. Via the adidas app, Creators Club members can enter to win a collection of basketball gear for kids signed by Lillard, including a Dame hoodie, tee and pair of adidas Dame ExtPly 7 x Lego shoes. A family pack of four tickets to Legoland is also up for grabs for three lucky winners.

While there’s plenty of adidas x Lego week action online, adidas stores in New York City will also have some special goodies. Customers at the Fifth Avenue, NYSP Broadway and Queens Center locations can scan a QR code to create a customized Lego mini-figure, redeemable at Lego’s flagship Fifth Avenue store.

To become an adidas Creators Club member —and receive access to exclusive offers, product info, news, and events — sign up through the app. You can also join via the adidas website, though some deals and drops remain exclusive to the app.

Make sure to shop all the amazing launches happening during Lego Week, below, before they sell out.

adidas lego dame shoes kids
CREDIT: Courtesy of adidas
adidas lego dame shoes
CREDIT: Courtesy of adidas
adidas lego basketball pants
CREDIT: Courtesy of adidas
adidas lego pullover donovan mitchell
CREDIT: Courtesy of adidas
adidas lego pullover donovan mitchell kids
CREDIT: Courtesy of adidas
adidas lego donovan mitchelll tee kids
CREDIT: Courtesy of adidas
adidas lego donovan mitchell long sleeve
CREDIT: Courtesy of adidas
adidas lego crewneck james harden
CREDIT: Courtesy of adidas
adidas lego kids tee james harden
CREDIT: Courtesy of adidas
adidas lego short sleeve tee james harden
CREDIT: Courtesy of adidas
adidas lego crewneck damian lilard
CREDIT: Courtesy of adidas
adidas x Lego Kids' Pullover Damian Lillard
CREDIT: Courtesy of adidas
adidas x Lego Toddler Pullover Damian Lillard
CREDIT: Courtesy of adidas
adidas x Lego Toddler Pullover Damian Lillard
CREDIT: Courtesy of adidas
BEST GROUP Photo by Angelo Lanza Sponsored By ITA

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