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Oscar Mayer is about more than just baloney these days.
The meat company created its streetwear line, Street Meat, which features a range of products that bolster the brand’s signature red, orange and yellow colorway and gives a meaty take on some popular streetwear trends.
The capsule collection consists of 13 pieces like sweatshirts, a tracksuit, T-shirts, bucket hats, bomber jackets, socks, sweatpants and more. Also included within the collection is a pair of bright sandal slides that incorporate a yellow upper and red sole.
The Street Meat capsule collection acts as a modern-day uniform for Oscar Mayer’s Hotdoggers, who are the official drivers of the iconic Wienermobile.
“Oscar Mayer has a legacy of sparking smiles and bringing levity to things that have gotten too serious, and streetwear is a ripe territory to playfully subvert,” said Megan Lang, associate marketing director. “The ethos of streetwear is hyper-serious and hyper-exclusive, so we hope fans embrace the Oscar Mayer version of Meatwear and have a little more fun getting dressed this fall.”
Today, the limited-edition collection is hiding at hot dog carts in New York, Los Angeles and Atlanta. Oscar Mayer also offers Wienermobile pop-up shops that will sell the collection throughout October. Customers interested in copping a few pieces can also follow Oscar Mayer on Twitter to find the Street Meat collection.