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Atmos and FR2’s New Reebok Instapump Fury Collab Looks Like a Rabbit

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Reebok has a new Instapump Fury collaboration on the way that’s designed with the help of Atmos and Fxxking Rabbits (FR2).

The athletic brand has teamed up with the Japanese retail chain and the Ryo Ishikawa-helmed streetwear label to reimagine the popular lifestyle silhouette arriving before the month’s end.

The Atmos x FR2 x Reebok Instapump Fury is designed to resemble the look of a bunny as a nod to the streetwear label’s provocative logo of the animal. The upper dons a white-based color scheme featuring faux fur underlay panels while leather overlays appear on the sides. The shoe’s standout detail is FR2’s bunny branding printed on the tongue’s Pump while co-branding is stamped on the shoe’s footbed. Completing the clean execution is a white midsole with a graphlite plate at the midfoot for stability along with a matching outsole.

“Progressive is as progressive does. These OG Instapump Fury shoes funk up your sneaker game with a provocative design by Japanese streetwear label #FR2. Pump it up, literally. Legend status unlocked,” Reebok wrote for the collab’s product description.

According to the sportswear brand’s release calendar, the Atmos x FR2 x Reebok Instapump Fury collab will be released at Reebok.com this Saturday at 12 a.m. ET. The shoe will come with a $200 price tag.

Atmos x FR2 x Reebok Instapump Fury
The lateral side of the Atmos x FR2 x Reebok Instapump Fury.
CREDIT: Courtesy of Reebok
Atmos x FR2 x Reebok Instapump Fury
The medial side of the Atmos x FR2 x Reebok Instapump Fury.
CREDIT: Courtesy of Reebok
Atmos x FR2 x Reebok Instapump Fury
The heel’s view of the Atmos x FR2 x Reebok Instapump Fury.
CREDIT: Courtesy of Reebok

In related Reebok news, the brand is also dropping a quartet of Club C styles this Friday that’s inspired by the legendary singer Prince.

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