It’s official — Jennifer Aniston is launching her own haircare line.
Titled LolaVie, the new label offers clean products to help achieve your best and freshest hair as created by the founder of the Rachel Green haircut herself. To announce the new project, Aniston shared a behind-the-scenes video of its first photoshoot on her Instagram this afternoon.
In the clip, the “Friends” alumna can be seen cheering on her models as she herself wore a denim button-down shirt, rolled green khaki shorts and brown wedge sandals.
Aniston’s caption for the post reads: “Hi world! Meet @Lolavie. This project has been in the works for a long time and I’m so excited to finally be able to introduce it to you. So much hard work from our incredible team went into making this line — and we’re really proud to say it’s been made WITHOUT all the bad stuff… we’re paraben-free, silicone-free, sulfate-free, phthalates-free, gluten-free, vegan… and of course CRUELTY-FREE, because we love our animals. Our very first product releases today, but there’s so much more to come. In the meantime… Enjoy!!”
When she isn’t in skinny jeans, business-casual looks or classic styles from the 1990s, Aniston owns her fair share of designer duds. The beloved actress’ top brands for red carpet-ready pieces include Prada, Givenchy and Dior; for footwear, it’s Christian Louboutin, Gucci and Stuart Weitzman amongst other well-known labels for her fancier styles.
Beyond her own personal collection of apparel and shoes, “The Morning Show” actress dipped her toes in a variety of ventures over the years including her former Living Proof hair care line as well as serving as an ambassador for SmartWater, Aveeno and Emirates. She also recently tacked on the title of Chief Creative Officer for health brand Vital Proteins as well, posing in their newest campaign in chic athleisure and must-have Adidas sneakers.
Click through the gallery for more of Jennifer Aniston’s bold street style over the years.