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Beyoncé Is All ‘About Love’ in a Backless Black Gown, Sheer Gloves & $30 Million Diamond Necklace

Beyoncé and Jay-Z are the pictures of high fashion for Tiffany & Co.’s newest project.

Starring in the brand’s fall ’21 campaign, the “Drunk in Love” musicians tackled the “About Love” theme in coordinating black-tie attire. Jay-Z donned a classic tuxedo with a bow tie and satin-trim pants while Beyoncé modeled a form-fitting black gown with a dipping backless silhouette.

The “About Love” campaign highlights the Carters’ famous love story, echoed in grandeur with the iconic Tiffany Diamond and the backdrop of Jean-Michel Basquiat’s “Equals Pi” painting.

beyoncé, backless gown, dress, sheer gloves, heels, tiffany and co, necklace, jay-z, suit
Beyoncé and JAY-Z for the Tiffany & Co. fall ’21 “About Love” campaign.
CREDIT: Mason Poole/Tiffany & Co.

Modeled by Beyoncé, the Tiffany Diamond weighs 128.54 carats and features an unprecedented 82 facets, estimated to be worth over $30 million. Jay-Z also modeled pieces from the jewelry brand in its designer Jean Schlumberger’s Bird on a Rock brooch, reconstructed as a pair of one-of-a-kind cuff links.

Beyoncé and Jay-Z are the epitome of the modern love story. As a brand that has always stood for love, strength and self-expression, we could not think of a more iconic couple that better represents Tiffany’s values,” said Alexandre Arnault, executive vice president of product & communications for the brand. “We are honored to have the Carters as a part of the Tiffany family.”

In addition to the new photoshoot and an upcoming new video, Tiffany & Co. also pledging $2 million towards scholarship and internship programs for Historically Black Colleges and Universities (HBCUs). The commitment aligns with Beyoncé’s BeyGood foundation which has continued to empower and support Black communities throughout its creation.

As for Beyoncé herself, when she isn’t in pieces from her own Adidas x Ivy Park athleisure line, the “Lemonade” artist can be found in top-level designs courtesy of Balmain, Schiaparelli, Brother Vellies, Alexander McQueen and more. Her titles beyond her on-trend fashion range from Pepsi brand ambassador to now 28-time Grammy Award winner.

Click through the gallery to find more of Beyoncé’s glam style over the years.

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