“Let’s get real” is the pithy plea behind Naturalizer’s recently expanded True Colors Collection — and the brand’s continual commitment to footwear inclusivity is inspired by the notion that nude is not a “one-shade-fits-all” kind of color.
Naturalizer, a Caleres brand, first dipped its toe into color inclusivity in spring 2019 when it initially debuted the True Colors Collection. Its expanded collection now features ten neutral shades in a variety of silhouettes, ranging from delectable, enticingly named colors such as Nutmeg, Cocoa and Barely Cremé, to richer, more traditional hues in the vein of Mahogany or Espresso.
To create its new range of nudes, Naturalizer utilized its own consumer insights and feedback to help guide the undertones for each shade that should be considered during the design process, the company explained.
And one of the brand’s greatest differentiators is its enduring dedication to comfort and fit. Naturalizer’s Contour Plus Comfort technology is inherently inclusive, as it helps pinpoints those tough-to-find sizes and widths for women’s shoes and translates it into practical, feminine footwear.
But technology aside, Naturalizer’s “Vera” shoe is a top seller in the collection, a simplistically elegant sandal with an open silhouette and modern heel shape, available in all ten shades. Later this year, Naturalizer will launch a limited-edition “Astara” sneaker designed in collaboration with Candace Reels of The Female Collective, which will benefit Black Girls Code, and in addition, will relaunch its RSVP Collection of styles later this summer.
Also in alignment with Naturalizer’s design inclusivity is the brand’s Today We Will campaign, which matches passion with purpose through showcasing the stories of diverse, driven, inspiring female leaders and their chosen Naturalizer styles — bringing the brand full circle.
“Naturalizer is a lead asset within the Caleres portfolio with a rich heritage and signature aesthetic,” the company told FN. It is a brand for all women — with a mission to design shoes that fit how women live their lives.”