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Phoebe Philo Is Launching Her Own Brand With LVMH

Phoebe Philo is returning to fashion with an independent, namesake house — and with LVMH Moët Hennessy Louis Vuitton as a minority investor.

The acclaimed British designer told WWD she would create clothing and accessories “rooted in exceptional quality and design,” and would divulge more details about her new brand in January 2022.

WWD broke the news in February 2020 that Philo had started planning a new collection and interviewing designers. According to market sources, she has had a small team working in London since late last year.

One of the most revered — and bankable — designers of her generation, Philo most recently engineered a spectacular brand rejuvenation during a 10-year tenure at Celine, one of about 75 brands controlled by LVMH. Season after season, she minted womanly, modernist clothing and distinctive handbags, accruing an intensely loyal fan base.

“Being in my studio and making once again has been both exciting and incredibly fulfilling,” Philo said in a brief statement. “I am very much looking forward to being back in touch with my audience and people everywhere. To be independent, to govern and experiment on my own terms is hugely significant to me.”

This story was reported by WWD and originally appeared on WWD.com. To read the full story, please go to WWD.com.

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