Coach unveiled the campaign for its fall ’21 collection today with a little help from a few familiar faces.
The beloved brand tapped ambassadors Jennifer Lopez, Michael B. Jordan, Jeremy Lin and Kōki to model pieces from its upcoming ready-to-wear collection as seasons start to shift. The images, taken by Renell Medrano, are meant to highlight the endless joy that comes when you bring friends and communities together. The collection is now available to shop at Coach.com.
“The Fall collection is inspired by our present and our future––by what we’ve learned and where we are going,” said Coach Creative Director Stuart Vevers in a release. “It’s a story about friendship and the way our loved ones inspire, support and shape us, and the excitement we feel about spending time together again. Comforting, nostalgic and tactile, it celebrates the sense of possibility and joy found in connection.”
“When you’re with friends, possibilities are endless,” added Jennifer Lopez. “When I’m with my friends, we don’t always know what will happen next. We’re just hanging out and taking it as it comes. Just knowing that people are out there and they’re doing things, it’s encouraging—it’s optimistic, and it’s spontaneous.”
The campaign is captured in cities across the world, tapping into local cultures and festivities. The images highlight everything from block parties to Miami jump-roping as well as Afro-Cuban jazz band Miguel Cruz and Sugarcane and Tokyo-based band Gliiico. Extras in the photoshoot also included more personal connections — think Jeremy Lin’s closest friends from college — as well as students from Coach’s initiative, Dream It Real, that works to end cycles of inequality through the empowerment of younger generations with higher education.
“The idea of being amongst friends means being around people you’re comfortable with,” said Michael B. Jordan. “People you can be yourself with, grow with, be creative with. It’s about being in an environment that makes you comfortable, where you can be authentic and thrive.”
Prep for fall like J-Lo and Coach in these shoes from the brand’s new collection.
Buy Now: Coach Lana Bootie, $250.
Buy Now: Coach Irene Mule, $145.
Buy Now: Coach Citysole Court Sneaker, $150.
Click through the gallery to find more of Coach’s fall ’21 collection.