First it was London, then Berlin. Now, Bottega Veneta is decamping to the U.S., and to Detroit specifically, for its third, new-format show, Salon 03. The event, showcasing spring 2022, will take place on October 21.
The brand did not say why it chose Detroit, although one reason could be that the U.S. is opening up faster than Europe, post-COVID, and travel is far easier there than in the rest of the world.
Detroit is also the birthplace of techno, and Motown, of course, and Bottega’s creative director Daniel Lee loves his music. Neneh Cherry created the soundtrack for his London Salon 01 show last October.
Lee has also been fixing his gaze on the U.S. of late. As reported, Bottega has opened a summer pop-up in Williamsburg, Brooklyn. Lee is thought to have been attracted to the neighborhood’s recent history of artistic and counterculture movements.
Located at 33 Grand Street between Kent and Wythe Avenues, the 1,600-square-foot store puts a strong focus on accessories and a small offering of ready-to-wear. It stocks an assortment of women’s handbags, shoes and small leather goods as well as a selection of men’s shoes, bags and accessories.
The store, housed in a former bank, will remain open through the end of September.
This story was reported by WWD and originally appeared on WWD.com. To read the full story, please go to WWD.com.