Beyoncé’s newest Ivy Park collection for Adidas is making things icy with a little help from Hailey Baldwin.
The singer’s brand tapped Baldwin to model the upcoming third collaborative collection between the two athletic powerhouses that was first introduced on Sunday. In an image shared to Ivy Park‘s Instagram today, Baldwin could be seen posed atop a decked-out car in a coordinating pink athleisure set.
The outfit included a long-sleeve fitted crop top teamed with printed biker shorts and a hot pink beanie. As for footwear, the 24-year-old laced up the collection’s new platform take on a Three Stripes sneaker; the silhouette includes a lifted flatform base with smooth leather uppers and contrasting suede overlays.
Titled the “Icy Park” collection, the third iteration of the collab combines streetwear aesthetics with wintery appeal through a mix of apparel, footwear and accessories; the pieces feature alpine-inspired detailing with classic references to street style trends that are popping off at the moment. Though the official release information has yet to be unveiled, the size-inclusive collection aims to inspire “creativity, individuality and imagination” in its wearers, according to the partners.
Beyoncé released her debut collection with Adidas through her athleisure line Ivy Park at the beginning of 2020 and it quickly made headlines due to its stylish nature and unique drop. Then, coming just a few weeks after the two brands dropped their second collaborative collection at the end of October, Beyoncé dropped the news last week that there were still more Adidas x Ivy Park designs to come. Titled the “Black Pack,” the most recent monochromatic capsule featured everything from leggings and biker shorts to jumpsuits and mini skirts.
As for Hailey Baldwin herself, the model’s experience in the fashion industry extends to all sides. The media personality worked with Levi’s to star in their summer ’20 campaign alongside Jaden Smith and most recently joined the denim brand to help launch its SecondHand upcycling initiative. She has also appeared in marketing campaigns for brands such as Guess, Zadig & Voltaire, Ralph Lauren and Tommy Hilfiger. What’s more, in 2016, the A-lister joined forces with Ugg, starring in the label’s Classic Street Collection campaign for fall ’16.
The model’s shoe closet also includes an eclectic mix beyond her ambassadorships. On top of her go-to Nike Air Force 1 sneakers, she has been spotted wearing sneakers from Chanel, Off-White and Nike x Fear of God collabs, as well as heels from Tabitha Simmons and Jimmy Choo. The media personality’s new go-to brand for shoes is Bottega Veneta, falling in line with trending celeb-favorite styles from the label that every “it” girl is wearing.
Click through the gallery to discover more of Hailey Baldwin’s chic sneaker style over the years.