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Target’s decision to remain closed on Thanksgiving will become permanent as of this year.
The retail giant previously announced that it would remain closed on Thanksgiving this year after doing so last year for the first time to help reduce the spread of COVID-19. Now, the company is implementing a new standard for the holiday moving forward.
“What started as a temporary measure driven by the pandemic is now our new standard — one that recognizes our ability to deliver on our guests’ holiday wishes both within and well beyond store hours,” Target CEO Brian Cornell wrote in a note to employees.
Other major stores, such as Walmart, Kohl’s, Best Buy, Dick’s Sporting Goods, Foot Locker, Macy’s, Costco, Bed Bath & Beyond and REI will all shut down on Turkey Day this year. But none have committed to doing so in future years.
“The response was so positive that we’ll carry it forward this year, keeping our Target stores closed all day long on Thanksgiving Day,” Target said in statement regarding its decision to stay closed on Thanksgiving for the second year in a row. “This is just one example of how our evolving strategy is meeting the needs of our business and our guests.”
While Target stores will be shuttered on the 25th, the company launched its holiday deals in stores and online already, so customers can shop all season long.
As retail staffing shortages continue, Target announced that it will offer certain employees an additional $2 per hour for certain weekends and holidays worked during the holiday season.
“This is just one more way of expressing our deep gratitude for your significant contributions,” Target’s chief human resources officer Melissa Kremer wrote in a note to Target employees.
Moreover, Target intends to hire an additional 100,000 seasonal and 30,000 supply chain employees for the holiday season and offer its store employees an additional 5 million hours this holiday season.