Galeries Lafayette inaugurated (Re)Store today in Paris. This new space, dedicated to circular fashion, deepens its thrust into sustainability and the circular economy initiated with the launch of the Go for Good label three years ago.
It comes as part of an ongoing rethink of the department store’s offering, initiated with the arrival of Marianne Romestain as buying and merchandising director for Galeries Lafayette and BHV Marais.
“After everything that was written about the end of the department store model, [the reopening after pandemic-related closures] showed that people were happy to see us again,” Romestain told WWD in an interview ahead of the launch. “So we’re pleased to kick off the year with a complete renewal of our offer and our spaces, for a reworked customer experience that has been designed to align with the trifecta of what clients want right now: products, services and pleasure.”
At the heart of this strategy was the overhaul of the store’s second, third and fourth floors, taking place within the wider framework of the ambitious “Projet Lumière” renovation project scheduled to run until 2024, which included the restoration of its famed century-old stained-glass cupola, finalized earlier this year.
The trend-led second floor has been centered around the new multi-brand concept La Créative Galerie, which will showcase a rotating selection of buzzy brands like Nanushka, Rejina Pyo or Denmark’s Stine Goya. Some 30 labels are featured in this space, ranging from mainstays Maje and Zadig & Voltaire to Proenza Schouler’s White Label line and French brands Dawei and Valentine Gauthier.
The third floor is home to labels Romestain described as “functional contemporary,” such as Joseph or Theory; a selection of digital native vertical “Instabrands” such as Navy Paris, Not Your Girl or Pretty Wire, all making their debut in physical retail, and the (Re)Store circular fashion space, which features 10 curated corners.