Here Are the Footwear Trade Shows Coming Up in 2021 — In-Person and Online

The 2021 trade show season is kicking off amid deep uncertainty around the globe, as a more-infectious strain of the coronavirus has sparked renewed lockdowns in the U.K. and elsewhere, and case numbers in the U.S. remain dangerously high.

However, the rollout of multiple vaccines against the COVID-19 virus is prompting glimmers of hope that life could begin to return to normal.

Amid those opposing variables, retail buyers and brands are pushing forward planning for the seasons to come, and trade show organizers have introduced a variety of methods to meet their needs, with both in-person and digital marketplaces.

Below is the current lineup of trade events planned for the first half of 2021. FN will continue to update this list with any new developments regarding date or venue changes.


Surf Expo

Jan. 6-8 — Orange County Convention Center, Orlando

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Outdoor Retailer Winter Online

Jan. 6-March 19 — Online only
The outdoor and snow sports industries will again come together in a virtual format to preview new products and engage in networking and educational opportunities. OR’s digital winter event will kick off Jan. 6, with key Summit Days planned for Jan. 20-23 and ongoing engagement and education through March 19. The Summit Days will feature informative panels hosted by The Conservation Alliance, Camber Outdoors, WGSN, The NPD Group and more.

LA Market Week

Jan 6-13 — Online + California Market Center showrooms, Los Angeles
The trade event will feature both digital and in-person components. CMC Uploaded, from Jan. 6-8, will provide virtual line showings with select exhibitors via Zoom, while showrooms may open Jan. 10-13 for in-person visits via appointment only. Showrooms are expected to comply with local and federal government mandates related to COVID-19.

Dallas Apparel & Accessories Market

Jan. 12-15 — Dallas World Trade Center, Dallas
Following eight months of in-person trade events, the Dallas Market Center plans to continue to host brands and buyers at its January shows. However, the center recently new safety measures, including a 50% occupancy limit across the campus and no gatherings. But more than 90% of its showrooms are expected to be open during the January events, including 150 that are new, expanded or relocated.

Expo Riva Schuh – Home Edition

Jan. 16-19 — Online only

Boston Shoe Travelers – Early Buy

Jan 17-18 — DoubleTree by Hilton, Manchester, N.H.

Bluegrass Buyer’s Market

Jan. 17-18 — Embassy Suites, Lexington, Ky.

SHOT Show On Demand

Jan. 18-22 — Online only

Micam Americas Digital

Jan. 19-March 16 — Online only
Show organizer Informa Markets Fashion is introducing the second edition of its online events in partnership with NuOrder. The Micam Americas Digital show will feature a diverse selection of footwear from the men’s, women’s and children’s categories, and also offer trend direction and educational and networking opportunities.

Project Digital

Jan 19-Feb. 15 — Online only
Show organizer Informa Markets Fashion is introducing the second edition of its online events in partnership with NuOrder. The Project Digital trade show will serve as a comprehensive menswear marketplace, connecting brands with buyers and providing trend direction and educational and networking opportunities.

Northwest Shoe Travelers Market

Jan. 22-24 — Saint Paul RiverCentre, St. Paul, Minn.

TRU Show – Scottsdale

Jan. 28-29 — Embassy Suites, Phoenix, Ariz.

Michigan Shoe Market

Jan. 31-Feb. 1 — Embassy Suites Hotel, Troy, Mich.


Magic Digital

Feb. 1-March 1 — Online only
Show organizer Informa Markets Fashion is introducing the second edition of its online events in partnership with NuOrder. The Magic Digital trade show will feature women’s young contemporary and trend-driven apparel and accessories, as well as select footwear offerings. The Informa team also has curated programming to provide trend-direction and educational and networking opportunities.

ISPO Munich Online

Feb. 1-5 — Online only

Atlanta Apparel

Feb. 2-6 — AmericasMart, Atlanta

TRU Show – San Francisco

Feb. 7-8 — Embassy Suites SF Waterfront, Burlingame, Calif.

Magic Pop-Up Orlando

Feb. 9-11 — Orange County Convention Center, Orlando, Fla.
Show organizer Informa Markets Fashion is planning its first live event for 2021 in Orlando, featuring a diverse group of brands traditionally found at WWDMagic, Project Women’s, Stitch and Micam Americas. The appointment-based event will showcase women’s trend and contemporary apparel, accessories and footwear, as well as select menswear brands.

Premiere Vision Digital Show

Feb. 15-19 — Online only

Liberty Fairs x LA Men’s Market Virtual Marketplace

Feb. 19-March 19 — Online only
Liberty Fairs and the LA Men’s Market have teamed to create a robust online men’s market for brands and buyers. The event is powered by digital wholesale platform Joor.

Chicago Shoe Market

Feb. 10-11 — Embassy Suites, Lombard, Ill.

Coterie Digital

Feb. 16-March 16 — Online only
Show organizer Informa Markets Fashion is introducing the second edition of its online events in partnership with NuOrder. The Coterie Digital trade show will feature elevated women’s contemporary apparel and accessories, as well as a curated assortment of footwear. Attendees also can take advantage of educational and networking opportunities and trend direction.

Atlanta Shoe Market

Feb. 20-22 — Cobb Galleria Centre, Atlanta
After canceling its August 2020 event due to COVID-19 health concerns, the Atlanta Shoe Market is returning in February with its regular in-person trade show, albeit with strict safety measures to protect the well-being of all exhibitors, retailers and guests.

Pitti Uomo/Pitti Bimbo

Feb. 21-23 — Fortezza da Basso, Florence

Fashion Together/Pure London Virtual Showroom

Feb 23 — Online only

Boston Shoe Travelers Northeast Expo

Feb. 28-March 1 — DoubleTree by Hilton, Manchester, N.H.

TRU Show – Seattle

Feb. 28-March 1 — Embassy Suites Tacoma Intl. Airport, Seattle, Wash.



March 1-3 — Expo Centre Norte, Sao Paulo

Who’s Next

March 5-7 — Porte de Versailles, Paris

Premiere Classe

March 5-7 — Jardin des Tuileries, Paris

Tranoi Women’s & Accessories

March 5-8 — Palais de la Bourse, Paris

Gallery Shoes

March 7-9 — Areal Bohler, Dusseldorf, Germany

The Digital Materials Show

March 8-12 — Online only
The Materials Show and Materials Exchange are returning for a second time with an online version of their trade event, featuring “virtual booths” that enable suppliers to present a digital twin of their materials to brands.

Project Tokyo

March 10-11 — Shibuya Hikarie, Tokyo

Northwest Market Association

March 13-15 — Embassy Suites, Tigard, Ore.

Mos Shoes

March 16-19 — Crocus Expo, Moscow

Micam Milano

March 21-23 — Fiera Milano, Rho, Italy
Micam Milano will host an in-person show in March at the Fiera Milano Rho. And as part of the #strongertogether concept, its event will run simultaneously with other important Italian shows, including Mipel and Lineapelle. To further enhance buying opportunities for retailers, the Micam Milano Digital Show, powered by NuOrder, will be available Feb. 22-April 22.


March 21-23 — Fieramilano, Rho, Italy


March 21-23 — Fieramilano, Rho, Italy


Atlanta Apparel

Feb. 13-17 — AmericasMart, Atlanta


FFANY Market Week

June 7-11 — Member showrooms, New York City

Footwear Show NY Expo

June 8-10 — Warwick Hotel, New York City

Atlanta Apparel

June 9-12 — AmericasMart, Atlanta

Dallas Apparel & Accessories Market

June 15-18 — Dallas World Trade Center, Dallas


Fashion Access/APLF

July 5-7 — Hong Kong Convention & Exhibition Centre, Hong Kong

Bluegrass Buyer’s Market

July 25-26 — Embassy Suites, Lexington, Ky.

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