The Brazilian Footwear Industries Association has confirmed that 21 Brazilian shoe brands are set to participate in Micam Americas’ virtual trade show.
Today, the association, or Abilcalçados as it is referred to in Brazil, announced the labels that are joining the digital event, which kicks off today and runs through March 16: Ferrucci, Ramarim, Klin, Bibi, Tatiana Loureiro (Abest), Pegada, Paula Torres, Beira Rio Conforto, Vizzano, Moleca, Modare Ultraconforto, Molekinha, Actvitta, BR Sport, Opananken, Schutz, Capodarte, Dumond, Lolita Pimenta, Petite Jolie and Pé com Pé.
The association — which represents more than 200 Brazilian brands — launched a program in partnership with the Brazilian Trade and Investment Promotion Agency to support the exports and promotion of Brazilian footwear. The labels will debut their new collections for the fall ’21 season.
“Micam Americas proved to be a great platform for the promotion of Brazilian brands in this period where physical presentations are not an option,” Abicalçados commercial promotion analyst Ruisa Scheffel said in a statement.
This year, the Micam Americas show will feature a diverse selection of footwear from the men’s, women’s and children’s categories, as well as offer trend direction plus educational and networking opportunities.
In September, organizers estimated that coronavirus-related travel restrictions reduced the number of Milan’s Micam show participants by more than half, from an average of 1,300 exhibitors to 600. Nevertheless, some companies and buyers expressed optimism that digital platforms and showrooms will drive business in pandemic times.
Scheffel explained that the participating brands in this month’s digital showcase will be able to quickly close orders through NuOrder — a business-to-business e-commerce platform used for managing clients and orders, which was heavily relied upon during the September show. (According to Abilcalçados, the return on investment in Micam’s September event reached 360%.)
“One of the most attractive new offerings of this show in a virtual space is that Informa Markets has hired representatives throughout the U.S. to prospect new buyers; teach them how to use the platform; understand how to prospect new brands and how to use the tools,” Scheffel said, adding that “through NuOrder, exhibitors can use several tools to present their collections and contact customers in a complete digital way.”