Nike Names New North America Head Following Sneaker Resale Saga

Nike Inc. has named a new head for its North America business, as well as made changes to its senior leadership team, following the sneaker resale saga that dominated headlines last week.

The sportswear giant announced today the appointment of Sarah Mensah, who steps in as VP and GM of North America — a post held for eight months by Ann Hebert until her resignation early this month. In her new role, Mensah is tasked with leading the Swoosh’s marketing, digital and sales departments, as well as its Direct and Consumer Construct strategies.

Mensah formerly served as VP and GM of the Asia-Pacific and Latin America regions — a position that has gone to 16-year veteran Amy Montagne, whose prior roles include VP and GM of global merchandising, VP and GM of global women’s and VP and GM of global categories. Both Mensah and Montagne report to president of consumer and marketplace Heidi O’Neill.

“Sarah and Amy are two dynamic leaders, bringing deep experience and expertise to these important roles,” O’Neill said in a statement. “Sarah has continually demonstrated her ability to deliver strong results across our geographic and Jordan Brand businesses, and I look forward to her bringing those skills to the North America team. Amy’s breadth of experience across Nike’s global categories, including women’s, and most recently leading our men’s consumer construct will be instrumental in leading future growth for APLA.”

What’s more, Aaron Cain has been tapped as VP and GM of men’s. He reports to president of consumer creation Michael Spillane, who said that Cain’s “deep experience in product, merchandising, driving strong consumer connections and delivering exceptional business results across Nike will be well served in this role.”

The moves came a week after Hebert stepped down following the release of a Bloomberg Businessweek cover story that featured her 19-year-old son, Joe, who runs a sneaker resale business called West Coast Streetwear. Hebert had spent 25 years at Nike and was most recently promoted to be its VP and GM of North America as part of the Beaverton, Ore.-based company’s Consumer Direct Offense strategy.

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