This has been a tough year. Simply stepping outside now might pose a danger to anyone’s health, while healthcare workers serving on the front lines of the pandemic are among those with the highest risk of contracting coronavirus. Millions of people worldwide have also lost their jobs due to the outbreak. That’s why now, more than ever, it’s important to give back to those in need.
Tuesday, Dec. 1, marks Giving Tuesday, an annual global generosity movement created in 2012 that encourages people around the world to give, collaborate and celebrate generosity. This year, a number of footwear brands are participating in the event by marking down select items and donating the proceeds to charity — including those that benefit individuals significantly affected by the pandemic. They’ll also be supporting other causes like climate action and ensuring civil rights for all.
Here, a list of footwear organizations participating in Giving Tuesday this year.
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Esquivel Shoes has an entire collection, called Esquivel X, dedicated to philanthropic efforts. Included in the collection are sneakers and totes. A portion of each Esquivel X sale will go to the non-profit charity Giving Children Hope, an organization that delivers additional food and supplies to vulnerable families and healthcare workers in Southern California.
The sustainable shoe brand has teamed up with SHARE Cancer Support, a national nonprofit that supports, educates and empowers women affected by breast, ovarian, uterine or metastatic breast cancer, with a special focus on medically underserved communities. 10% of sales from all styles and accessories will go to the organization through Dec. 4.
Lafayette 148 New York
This year, Lafayette 148 New York has partnered with Gods Love We Deliver for GivingTuesday. The NYC-based non-profit delivers healthy home-cooked meals to thousands of people battling serious illnesses, including cancer, HIV and COVID-19. From Dec. 1 to Dec. 14, Lafayette 148 New York will donate 20% sales from a curated gift edit. Selections from the edit include handbags, loafers, scarves, sweaters and more.
The footwear brand has partnered with Dress for Success, a non-profit organization that supports women in achieving economic independence by providing a network of resources, professional attire and development tools. On Dec. 1, Vionic will donate 1% of all sales to Dress for Success. Vionic will also be donating 100 pairs of shoes to Dress for Success’ Professional Women’s Group, sponsoring the local Dress for Success San Francisco holiday event and ‘Stretch for Success’, a supportive wellness initiative in January to benefit the local Bay Area chapter of Dress for Success.
In honor of GivingTuesday, Kenneth Cole has partnered with Shopping Gives, a platform that allows retailers to donate a portion of proceeds to a non-profit that a customers select at checkout. Kenneth Cole will donate 5% to of sales to one of three organizations this year: The New York Public Library in support of The Harry Belafonte Liberation Speakers Series, The Mental Health Coalition and COVID-19 Solidarity Response Fund.
This Giving Tuesday Aerosoles will donate 10% of sales to Feeding America. With a nationwide network of more than 200 food banks, the Chicago-based non-profit organization has fed more than 46 million people through food pantries, soup kitchens, shelters, and other community-based agencies.
Everlane donates 10% of sales of their 100% Human collection to the ACLU year-round, but is increasing the donating to 20% for GivingTuesday.
The footwear brand is partnering with Ticket to Dream Foundation for BEARPAW’s Boot for Boot Program. The program commenced on Nov. 27, and runs through Dec. 11. For every boot purchase made by customers on Bearpaw.com, BEARPAW will match and donate a boot to a foster child in need. A Ticket to Dream Foundation is a non-profit dedicated to providing hope and opportunity to foster children nationwide.
For Giving Tuesday, H&M USA has teamed up with actor Billy Porter to partner with The Trevor Project by donating $250,000 in a match campaign that encourages others to give back to the non-profit organization. The Trevor Project provides crisis counseling and other services to LGBTQ youth. Customers can visit TheTrevorProject.org where H&M will match all donations.
The sustainability-focused footwear brand officially launched on Dec. 1, Giving Tuesday. In celebration, the brand has activated a “Walk the Walk” campaign to get people active and walking (in a safe way). For every image or video shared on Instagram that tags @pontofootwear on Dec. 1, the team will plant a tree in Southern California as a response to this year’s wildfires in partnership with One Tree Planted. Additionally, Ponto has partnered with The Ocean Cleanup Project to donate 1 percent of sales and 10 percent of profits to the organization. The brand also has a buyback program with Soles4Souls, which aims to provide shoes for children in need.
Michael Stars has partnered with the Ms. Foundation this Giving Tuesday, launching a “My Feminism Is” t-shirt, which celebrates everyone who is proud to be known as a feminist. 100% of sales will benefit the Ms. Foundation, which aims to build women’s collective power to advance equity and justice for all and help the foundation support community-based organizations that fight for equal pay for equal work, affordable reproductive healthcare and housing, child care and parental leave, and more — especially women of color.