The wool footwear movement continues to gain momentum, and a Woolloomooloo Shoe is among its newest players. Co-founded by a duo of Australian-born footwear entrepreneurs, the collection of men’s and women’s casuals and athleisure looks is made of merino wool sourced from Australia. In fact, the company’s name, an aboriginal word meaning land of plenty, is derived from a city in Australia.
While wool is recognized for its natural breathability and odor-resistant quality, the collection also offers enhanced comfort through a three-dimensional knit pattern that creates a natural elasticity that helps the shoes keep their shape over time. Inside, there are also removable footbeds lined in wool.
”There’s obviously been both a category and huge demand created in woolen footwear,” said co-founder James Rowley, about the burgeoning category. “We wanted to find a better way to use wool, while taking advantage of the space created in the traditional wholesale network,” noting the brand is being distributed through independent shoe stores and specialty shoe chains that include Lloyd’s Shoes in Carmel, Calif., and Warren’s in Fayetteville, Ark.
Among the features natural wool provides, it is renewable and biodegradable, plus it contains lanolin, a natural wax that helps moisturize skin. And the shoes can also be gently hand washed, thus extending their life.
The collection, which debuted in fall ’19, includes two athletic-inspired styles for women, a slip-on and lace-up, and a men’s lace-up style. Both are set on lightweight EVA outsoles for added comfort and flexibility. The shoes retail for $120–$170. Moving into fall ’20, additional styles will be offered, including a lace-to-toe sneaker for men and women, and women’s bootie.
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