With families at home more than ever these days due to COVID-19, it’s the perfect time for game night — especially a round or two of Candy Land. For those who really want to get into the spirit of the legendary board game, they can slip into a pair of Candy Land-inspired shoes by Toms.
Toms is collaborating with toy maker Hasbro, which owns and produces the Candy Land game, for a collection of four styles featuring motifs taken right from the game. Toms’ signature Alpargata slip-on is reimagined for women and kids in a novelty print of gum drops, lollipops and candy canes, while a companion style is detailed with the Candy Land logo done in candy cane lettering. There are also styles inspired by favorite characters from the game including Queen Frostine and Princess Lolly.
The series of shoes are available starting today on Toms.com and in select Toms retail locations. Prices range from $36 – $65.
Watch on FN
For some game history, Candy Land was created back in 1948 by Eleanor Abbott, a teacher, while she was recovering from polio in a San Diego, Calif., hospital surrounded mainly among children. To help the kids pass the time, she upon providing a fun escape for them, taking them into a make-believe land.
Due to the popularity of the game, Abbott was encouraged to take the idea for her game to then toy manufacturer Milton Bradley, which was later acquired by Hasbro, quickly becoming the company’s biggest selling board game. In fact, Abbott donated the royalty income from the game to charities dedicated to helping children in need.
However, it’s not just fun and games for Toms these days. The company continues its commitment to supporting peoples’ well-being, an original platform of the company. Currently, it is dedicating at least one-third of its net annual profits to a giving fund managed by its in-house Giving Team. Shoes and grants are distributed according to an annual investment plan that reflects the needs of the organizations it partners with.
In addition, it is directing one-third of the net profit from each product sold to the Toms COVID-19 Global Giving Fund. For every $3 the company earns, it will donate $1 to the fund.