Brazilian footwear brand Havaianas, known for its easy-to-wear flip-flop, is expanding on the classic design with the TradiZori, inspired by Japanese Zori sandal, a thong style typically made with soles of rice straw.
The silhouette got a test run in June as part of a collaboration with Japanese fashion label Mastermind. This time, Havaianas is offering the style as part of a series of seven color ways that’s is being sold exclusively online and at select Havaianas retail locations.
The traditional square-shaped silhouette has been updated for comfort and versatility with a triple-layer EVA and rubber sole and with fabric strap for enhance comfort and underfoot support.
The style got a test run in June as part of a collaboration with Japanese fashion label Mastermind. This time, Havaianas is offering the style as part of a series of seven color ways that’s is being sold excusively online and at select Havaianas retail locations.
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“TradiZori represents the future of Havaianas,” explained Fernanda Romano, CMO. “We’re challenging the idea that flip flops are just for the beach and igniting a change in perception. While paying homage to the brand’s heritage, this new silhouette is a drastic departure from Havaianas’ classic styles and really introduces a new form of cultural expression.”
Added Leonardo Boin Fujisaka, shapes and footwear design manage, “The creative process started during a trip to Japan where I saw several people wearing Zoris with traditional kimonos in the middle of Tokyo. Considering Havaianas’ origin and organic link to Japanese culture, I was immediately inspired to recreate the Zori for the brand and bring the concept to other major urban cities around the world. TradiZori is a true reimagination of the category.“
For some flip-flop history, thong sandals have been worn for thousands of years, with evidence dating back to pictures of ancient Egyptian murals from 4,000 BC. In Japan, they’re a footwear mainstay, easily slipped on and off, important in the Asian country, where shoes are typically removed when entering or leaving a house.
Havaianas has become synonymous with the look, becoming a must-have for workers in Brazil in the early ‘60s. In 1966, the company registered the patent for the rubber flip-flop — a sole with a strap decorated with two parallel threads. Originally, they came in only blue and white, but due to a manufacturing mishap, a green version was created.
The shoes launch today at Havaianas.com and select Havianas stores in limited drops. They retail for $80 and are available in seven color ways, inspired by the most popular color combinations over the course of Havaianas’ history.