Update: July 27, 2020 at 12:30 p.m. ET
Concepts announced a raffle at the start of the month featuring two of its iconic Nike Dunk collaborations, with proceeds going to a local Black community-focused organization. That raffle, the retailer said, brought in $133,000.
The money raised from the Nike Dunk SB “Purple Lobster” and “Green Lobster” raffle went to the Cambridge, Mass., chapter of My Brother’s Keeper. Concepts said roughly 32,000 tickets were purchased by more than 5,000 entrants. Because of the overwhelming response, the retailer said it chose two raffle winners rather than one.
After this raffle, Concepts confirmed it will launch another soon to further its efforts in the fight for racial equality.
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Although Concepts has locations around the world, the heart of its operation is in Boston. And next week, the boutique retailer will raffle off two of its iconic Nike Dunk collaborations to benefit a local organization dedicated to uplifting the Black community.
Concepts announced today that it is raffling off a set of its limited-edition Nike SB Dunk Low “Purple Lobster” and “Green Lobster” collaborative sneakers. The renowned retailer said 100% of proceeds will be donated to My Brother’s Keeper Cambridge, which describes itself as a task force that is committed to liberation through education for Black boys in Cambridge and throughout Greater Boston.
Concepts will launch the raffle on July 13 via a landing page on its website, Cncpts.com, and it will last for a week. Also, the retailer said it this will be the first of a series of charitable sneaker raffles.
Both the Concepts x Nike SB Dunk Low “Purple Lobster” and “Green Lobster” released in 2018, selling out instantly. Today, the sneakers are reselling on the secondary market with asking prices often in the thousands.
As unrest mounted after the death of George Floyd at the hands of Minneapolis police officer Derek Chauvin, Concepts has made several public announcements in support of the Black community. Most recently, the retailer announced it would close its stores on July 7 to observe Blackout Day 2020, an economic boycott that asks people to either refrain from spending money or to spend only with Black-owned businesses. Additionally, the boutique asked its customers to support local Black-owned stores.