Todd Snyder has teamed up once again with frequent collaborator — and FN’s 2020 Athletic Brand of the Year — New Balance. And as with past collaborations, the two worked to create sophisticated limited-edition shoes.
The New York City-based designer and the Boston-based sportswear brand will deliver today the “Triborough” 997 collection, a lineup consisting of three shoes that Snyder said were reimagined as “a sleek piece of footwear for the modern gentleman.”
“The 997 is one of my favorite New Balance silhouettes and I wanted to create something low-profile, yet eye-catching,” Snyder said in a statement. “We decided to feature the ‘Flying NB’ logo as an ode to the humble beginnings of the shoe. It really was the first of its kind.”
For the “Triborough” lineup, Snyder replaced the large signature “N” logo on the lateral side with the athletic brand’s archival “Flying NB” branding in a more subtle manner. The sneakers will come in three colorways — gray, blue and burgundy — which features the hue predominantly on the uppers that sit atop white midsoles and gray outsoles.
The limited-edition Todd Snyder x New Balance 997 “Triborough” collection drops today via Toddsnyder.com. The sneakers will retail for $230 each.