SoleFly is celebrating its 10th anniversary and also the return of the Super Bowl to Miami in a major way.
The Miami-based sneaker boutique joins forces once more with Jordan Brand for a new colorway of the Air Jordan 10 Retro featuring the store’s logo on the heel of the left shoe, replacing the Jumpman emblem. The high-top sneaker features mixes of orange and white with black accenting
Neither the brand nor the retailer has yet to release an official drop date yet but SoleFly shared a teaser video on their Instagram giving fans a glimpse at the new sneaker. The clip also shows a t-shirt and a football jersey from the upcoming collaboration, both in similar orange and white colorways.
They captioned the post “#ToTheNextDecade” in reference to their anniversary and also the Super Bowl’s first return to Miami in ten years.
The boutique caused a stir in December 2018 when they collaborated with the brand for Art Basel with two Jordan 1 sneakers, one for public release and one for friends and family. The sneakers causing hysteria among sneakerheads that originally delayed the release of the show due to safety reasons.
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