New Balance and Paperboy Paris Team Up for Greenhouse Collaborative Collection

Greenhouse has churned out several must-have collections since late 2019, and the Foot Locker incubator program has another one on the way with New Balance and Paperboy Paris.

Paperbpy Paris, described as a Paris-based “restaurant-meets-streetwear imprint,” has reworked the classic New Balance 801 silhouette, a look that is built for all terrains with rugged outsoles and leather uppers, as part of a bold and playful collaborative collection. The line will feature three iterations of the New Balance 801 that are inspired by signature Paperboy menu items: Tuna Tataki Sandwich, Ginger Lemonade and Coffee Latte.

Paperboy Paris x New Balance 801 "Ginger Lemonade" for Greenhouse.
A model in the Paperboy Paris x New Balance 801 “Ginger Lemonade.”
CREDIT: Greenhouse

Aside from the sneakers, the line will feature apparel and accessories including jackets, hoodies, sweatpants, T-shirts, head wear, an apron, a mug and more. Some items from the line will employ multicolored embroidered accents, while others will use a collaborative emblem meshing New Balance and Paperboy’s logos.

The Greenhouse x New Balance x Paperboy Paris collection arrives Friday via the the Greenhouse app with a limited quantity slated to drop at select Foot Locker stores in North America, Europe and Asia, as well as on Footlocker.com. The 801 sneakers will retail for $110.

Paperboy Paris New Balance 801 Ginger Lemonade Greenhouse
Paperboy Paris x New Balance 801 “Ginger Lemonade” for Greenhouse.
CREDIT: Greenhouse
Paperboy Paris New Balance 801 Coffee Latte Greenhouse
Paperboy Paris x New Balance 801 “Coffee Latte” for Greenhouse.
CREDIT: Greenhouse
Paperboy Paris New Balance 801 Tuna Tataki Sandwich Greenhouse
Paperboy Paris x New Balance 801 “Tuna Tataki Sandwich” for Greenhouse.
CREDIT: Greenhouse

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