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On Debuts Its Marathon-Ready Shoe With New State-of-the-Art Earphones to Match

On Running is joining forces with luxury audio brand Bang & Olufsen to bring you everything you need for a successful run.

Today, the companies introduced the ultimate running kit complete with On Cloudboom, the brand’s state-of-the-art competition shoe, and a limited-edition version of Bang & Olufsen’s wireless sports earphones, the Beoplay E8 Sport On Edition. Both available now online, the On Cloudboom can be found for $200 at On-Running.com and at select retailers such as Holabird Sports, while the headphones sell for $300 at On’s website as well as at Bang-olufsen.com and in select Bang & Olufsen stores worldwide.

The On Cloudboom combines what one could need for a marathon in terms of design. The brand’s signature CloudTec cushioning provides a comfortable base and its carbon-fiber infused Speedboard, a liquid-injected plate between the midsole and upper, loads with energy for responsiveness during strides. It’s engineered mesh in the uppers create lightweight breathability, which sits atop a new grip-rubber compound in the outsole with an atypical tread that gives these shoe grip. Also, the rocker shape of the bottom unit propels you forward.

On Cloudboom, on running
On Cloudboom
CREDIT: Courtesy

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On Cloudboom, on running
On Cloudboom
CREDIT: Courtesy
On Cloudboom, on running
On Cloudboom
CREDIT: Courtesy
On Cloudboom, on running
On Cloudboom
CREDIT: Courtesy
On Cloudboom, on running
On Cloudboom
CREDIT: Courtesy

“It has always been a dream of mine to create the ultimate competition running shoe,” Olivier Bernhard, co-founder of On and multiple Ironman World Champion, said in a statement. “The Cloudboom is created with the inputs of our elite athletes who know what it takes to run your fastest marathon ever. At the same time, I love the Clouboom’s silhouette. It incorporates the core DNA of our brand — minimalist design and maximum performance — a principle we share with Bang & Olufsen.”

And that’s not all — the Bang & Olufsen’s Beoplay E8 Sport On Edition earphones come in an easy compact design for you to throw in your pocket and get moving. A wireless charging case keeps them loaded for long-lasting power for miles, constructed with corrosion-resistant aluminum. Ridged gripped detail on the earphones allows for a stable grip and adjustments even with sweaty hands. Best of all, the product can switch between songs, take calls and more with just a tap on the earphone for hands-free wear.

on, running, headphones, Bang & Olufsen’s Beoplay E8 Sport On Edition
Bang & Olufsen’s Beoplay E8 Sport On Edition
CREDIT: Courtesy

“We are excited to join forces with On to create the ultimate experience for runners. Beoplay E8 Sport are Bang & Olufsen’s first dedicated sports earphones that combine what people are specifically looking for: a waterproof and customizable design that brings comfort to long runs and workouts, playtime that lasts way beyond the finish line and, most importantly, excellent sound quality — everyone tells us that nothing is more important than powerful music that can motivate, push you further and perform at your best,” Bang & Olufsen VP of product management Christoffer Poulsen said in the release.

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