Nike has added the classic Blazer sneaker to its customizable Nike By You program.
The Blazer silhouette is the latest addition to the platform and is available in both the mid and low variations. There are seemingly endless customization options such as an abundance of colors that can be applied to the upper including a subtle grayscale color palette and more vibrant volt and gold hues on either canvas or leather. Also, the tongue features a deconstructed look that was introduced on the coveted Off-White collaboration with exposed foam around it.
The personalization continues on the Swoosh branding on the sides, heel tab and laces with various materials and colors to choose from. Rounding out the look is the midsole that features a fan-favorite gum brown rubber option.
The customizable Nike Blazer Mid and Low are available now on Nike.com for a retail price of $120 and $95, respectively. The shoes will be delivered to shoppers in five weeks or less.
The Blazer debuted in 1973 and was just the third silhouette released under the newly named brand “Nike,” which was previously Blue Ribbon Sports, making it one of the oldest sneakers in company history. It was introduced as a performance basketball sneaker but the iconic style has since adapted into one of the most popular lifestyle models and a popular choice of skateboarders.